LR Health & Beauty Systems has been a thriving company for 30 years.

Find out about the company and its success. Learn more about one of the most successful enterprises in European direct sales.

Success concept

LR’s success concept is rooted in a clear vision, five unique success factors and, last but not least, a value-driven mentality.Read more


CEO Dr. Jens Abend and COO Tilo Plöger steer the company from LR headquarters in Ahlen (Westphalia). Read more


Since its foundation in 1985, LR has experienced many high points, such as the handover of its first company cars or first celebrity endorsements…Read more

LR worldwide

Founded in Ahlen (Westphalia), LR is now represented by its own subsidiaries in 32 countries around the world. And there’s still far more to come!Read more


LR is associated with a large number of cooperation partners and service providers. They all share high quality and value standards.Read more

LR Global Kids Fund

The LR GLOBAL KIDS FUND is proof of our inherent values. The Foundation is LR's way of assuming social responsibility in each of its locations.Read more

LR as an employer

Employing people means accepting social responsibility – we are fully aware of our duties.Read more

Why LR

Company carRemuneration systemRecognition
Success stories

LR products

Products cataloguesAloe VeraMind MasterColostrumMicrosilverSeroxPLATINUMDeluxe

LR star-concept

Karolina KurkovaBruce WillisHeidi KlumMarcus SchenkenbergRalf Moeller

Company LR

DevelopmentDirect salesPress centerLR GLOBAL KIDS FUND
Patrick SostmannDr. Andreas LaabsTilo PlögerThomas Heursen

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Mercedes-BenzVolkswagenPorscheDHLIASCSGS INSTITUT