Dr. Jens Abend

CEO, Company Spokesman of the Holding & GmbH 

Dr.Abend CEO

Jens M. Abend, born in 1963, studied business administration and obtained a doctorate in economic sciences in 1992. 

Mr. Abend gained experience in international management in the consumer goods industry and trade from an early stage. 

Dr. Abend then worked as a consultant for McKinsey & Company before becoming General Manager. He then joined the Fielmann Group becoming a member of their board. 

Dr. Jens Abend took over the management of LR Health & Beauty Systems in 2006. He started in April 2006 as CSO, responsible for global sales, and was then appointed CEO of LR Holding and GmbH. 

Dr. Abend is CEO of LR GLOBAL KIDS FUND and a member of the BDD (German Association of Direct Sales).


LR Health & Beauty Systems GmbH is a wholly-owned subsidiary of LR Global Holding and, as such, responsible for the operational management of the business.

The five general managers, Dr. Jens M. Abend, Thomas Heursen, Dr. Andreas Laabs, Tilo Plöger and Patrick Sostmann together are leading the company into a new era of success. Continuing growth, over thousands partners worldwide and millions of satisfied customers.

CEO Abend Aktion

In 2010 Dr. Jens Abend presented his vision to the audience of 3000 LR partners.


Why LR

Company carRemuneration systemRecognition
Success stories

LR products

Products cataloguesAloe VeraMind MasterColostrumMicrosilverSeroxPLATINUMDeluxe

LR star-concept

Karolina KurkovaBruce WillisHeidi KlumMarcus SchenkenbergRalf Moeller

Company LR

DevelopmentDirect salesPress centerLR GLOBAL KIDS FUND
Dr. Jens AbendThomas HeursenDr. Andreas LaabsPatrick SostmannTilo Plöger

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