Mercedes-Benz part of the LR car plan
The LR car plan is rewarding and motivating. To keep LR partners motivated, success is rewarded with a car from the Mercedes-Benz fleet. Whether the sporty SLK, the comfortable M-class or the elegant S-class – LR managers have their pick. Thanks to close cooperation between Mercedes-Benz and LR, LR partners have always found their “dream car”.
The unparalleled cooperation between LR and Mercedes-Benz began in 1995 and continues even now. In October 1995, 200 LR managers received their first Mercedes-Benz LR-2000 company car. It all started with the C-class and has now developed into a success concept including a total of 12 different Mercedes-Benz models - up to Mercedes-Benz upper class.