Milestone for the future: LR launches business in Russia with great success / monthly growth of over 20 percent

Since June 2011 the focus has been on expansion – from Moscow to Vladivostok. 

LR Health & Beauty Systems GmbH continues its impressive growth into new markets: in June 2011, the global enterprise for cosmetics, body care and health launched business in its 32nd country – Russia. Since then, the Moscow central office of the German global player has been offering its comprehensive product range through thousands of sales partners. The portfolio ranges from celebrity fragrances via Aloe Vera products and decorative cosmetics through to dietary supplements. The goal is clear: Further expansion from Moscow to Vladivostok of the LR success concept which has proven its worth for more than 25 years. Additional locations including offices, distribution centres and warehouses are to follow. The second subsidiary was opened in St. Petersburg already in October. It is envisaged to open additional subsidiaries in Ufa, Rostov and Yekaterinburg in 2011 and at other locations in 2012.

“After two years of intensive preparation, our start on the Russian market was outstanding. Since June, high double-digit growth rates have been on the monthly agenda and impressively underscore the success. It is expected that Russia will rank among LR’s top countries by the end of the year. The success planning has already been adjusted upwards twice. We expect a multiplication in sales and turnover for the coming year. This will strengthen once again our headquarters in Ahlen, Westphalia," said CEO Dr. Jens M. Abend with confidence.