LR and Emma Heming-Willis work 'hand in hand'
- Long-term cooperation for jewellery from autumn 2011 agreed upon
- Joint appearance at this year’s “Duftstars” fragrance awards ceremony in Berlin
- “Bruce Willis Fragrance” nominated in the “Lifestyle Men” category
LR Health & Beauty Systems GmbH, one of Germany’s leading direct sales enterprises for health and beauty products, is further expanding its cooperative venture with top-flight stars: from autumn 2011, Emma Heming-Willis will be working together with LR in close partnership. The wife of international top star Bruce Willis, for whom LR produces an exclusive fragrance and skin care series, is planning with the company to make the jewellery product segment “a lively experience”. The first photo shoots for the project with the very successful US top model have already taken place.
LR and Emma Heming-Willis will make their first official joint public appearance at “Duftstars 2011”, the illustrious German fragrance awards ceremony in Berlin on 27 May, where LR's fragrance "Bruce Willis" is one of the five nominees in the “Lifestyle Men” category.
“LR has a great deal of experience and enjoys a highly professional profile internationally. Especially now, after the successful market launch of my husband’s product series, I have great trust and confidence in the company. I am very much looking forward to the intensive cooperation, now and in the future,” said Emma Heming-Willis.
“We at LR are extremely excited to have not only won over Bruce Willis, but also his wife Emma Heming-Willis for close cooperation in the top celebrity products segment. This agreement is another milestone in the direction of internationality and in reinforcing our excellent reputation,” said Tilo Plöger, COO LR Health & Beauty Systems GmbH, with enthusiasm.