LR nova pure – for professional and sophisticated hair care
- Kerashine complex with triple effect
- Formulated with selected natural extracts like Açaí berry or Taiga root
Coloured or natural, straight or curly, vital or damaged - LR Health and Beauty
Systems has launched the perfect hair care solution: “LR nova pure”. This new salon quality hair care range for men and women has been available since July 2011, at fair prices.
The new range stands out through its combination of technology and nature, which provides the hair with long-term care. The innovative Kerashine complex is adapted to each product by using different natural extracts. The complex has a triple effect. Bio-active proteins remove residues from the hair and provide
long-lasting, visible cleanliness. A matrix of hydrolyzed proteins (reduction of proteins through water) targets the brittle hair and imparts a healthy structure. Selected plant-based extracts create a beautiful natural shine.
All five of the “LR nova pure” product ranges contain mild tensides, and no colorants nor parabens. The professional formula protects the scalp and helps boots volume. “Moisture Plus” for example is the perfect allrounder for all hair types. An extract from three algae plus other ingredients, moisturizes the hair
intensively and imparts natural shine.
The products of the “Colour Shine” range reduce premature fading of the hair colour and protect against UV radiation. The combination of special ingredients for coloured hair and the natural Açaí berry containing a strong antioxidant combination of vitamins A, C and B1 and rich in plant proteins, ensures long-lasting colour intensity.
Taiga root is an innovative ingredient in hair care. It is contained in the “Repair Intense” product range and both nourishes and strengthens the hair. It helps revitalize damaged hairs and prevents them from breaking again.
With “Power Boost”, LR has developed a special range for men: the green coffee extract helps vitalize and stimulate both hair and scalp. Moreover, the tonic included in the set ensures easy hold and combats natural hair loss.
The care range is complemented by numerous premium styling products from the “Perfect Styling” series. For instance, the finishing spray and creamy hair foam ensure a perfect hold and help boost volume. A special heat spray protects against extreme heat during blow drying or when using a straight iron.
For more information about the new “LR nova pure” hair care visit www.lrworld.com/healthandbeauty.