Shoe Clip Revival by Emma Heming-Willis - exclusive for LR

In the US, Emma Heming-Willis walked the catwalk for the lingerie label “Victoria’s Secret”, and made an international name for herself on the side of her husband, Hollywood star Bruce Willis. Now the style icon has teamed up with LR Health & Beauty Systems and designed, exclusively for the German direct sales enterprise, her first shoe clip - a stainless-steel pyramid.

Just like any number of women all over the world, Emma Heming-Willis has a weakness for shoes and interesting markets: “I love to stroll through flea markets. That’s where I’ve discovered so many great things, like brooches from the 1920s, for instance. And that’s how I came up with the idea for a shoe clip that provides any shoe with its very own style and flair, while reawakening the spirit of the Golden Twenties. LR provided me with the help I needed to develop my idea into a special accessory that’s in a class of its own.”

The new shoe clip from Emma Heming-Willis can transform a favourite pair of shoes into the perfect catwalk footwear. It can be worn by itself or in combination with a connecting chain, also of stainless steel. The method of attachment it is simple: The shoe clip is fastened via a fine metal clip on the inside, without it leaving any marks or indentations.

The pyramid shoe clip is available starting in September 2011 individually or in a set. Launch of further models is planned for 2012. For more information about the shoe clip from Emma Heming-Willis and about the new jewellery collection “LR.Joyce” visit www.lrworld.com/healthandbeauty

Emma Heming-Willis is the brand ambassador for the new jewellery line “LR.Joyce” since 2011.