Press releases: Celebrities
In the fragrance segment, LR cooperates with celebrities such as Bruce Willis, Karolina Kurkova and Guido Maria Kretschmer. Please find below all press releases of our cooperations with stars.
Ahlen, September 2018
Perfume success story continues - LR Health & Beauty extends co-operation with Guido Maria Kretschmer
Guido Maria Kretschmer and LR Health & Beauty have decided to extend their cooperation agreement. The successful German fashion designer already created two fragrances for the Westphalian direct sales company in 2015 and in doing so, proved to have a good nose for trends. Both fragrances instantly became best sellers - for LR sales partners and customers alike. Last year, the Eau de Parfum for Women even evolved into the most popular LR fragrance. Now it is time to continue this mutual success story: The international launch of new creations is already in the pipeline.
Ahlen, September 2016
Autumn and winter must-have designed by Guido Maria Kretschmer
The trend colours for autumn and winter are feminine nuances ranging from rosé to bold berry tones. To match this trend, designer and TV star Guido Maria Kretschmer has designed new winter scarves exclusively for LR.
Ahlen, September 2016
Winter tale in a bottle
The days are getting shorter and temperatures are falling: the cosy time of the year is just around the corner. It is the time of sensual fragrances. Together with the actor Bruce Willis and the supermodel Karolina Kurkova, LR Health & Beauty has created Eau de Parfums for the winter season.
Ahlen, May 2016
Guido Maria Kretschmer designs exclusive summer scarf for LR
With the round scarf designed by Guido Maria Kretschmer, LR Health & Beauty presents THE must-have for this summer. The designer and TV star created a stylish IT piece exclusively for LR.
Ahlen, April 2016
The scent of summer 2016!
A stunning summer look calls for the perfect fragrance which highlights the personality. To celebrate the sunny season, LR Health & Beauty has created three fresh, inspiring summer fragrances.
Ahlen, Feburary 2016
New fragrance compositions "Lightning Collection" – presented by Emma Heming-Willis
Emma Heming-Willis and Bruce Willis – he is a Hollywood star and she is a world-famous top model and blogger, penning the blog Emma Heming Willis “First Time Mom.” The two are not only a couple in private life but also when it comes to their professions. To date, Bruce Willis has developed three perfume series together with LR Health & Beauty. Now, Emma Heming-Willis, the LR brand ambassador, presents her own fragrance creations.
Ahlen, 15th October 2015
LR adds an even greater touch of Guido Maria Kretschmer: Cosmetics enterprise extends fragrance line by four new body care products
"I want to touch people's hearts, not seduce them." Together with the cosmetics manufacturer LR Health & Beauty, Guido Maria Kretschmer successfully brought this credo to life with Guido Maria Kretschmer Eau de Parfum for Women and Guido Maria Kretschmer Eau de Parfum for Men, which were launched at the Berlin Fashion Week in summer 2015. Now, four new products have emerged from this cooperation which also bear the unmistakable hallmark of the fashion designer.
Ahlen, 7th July 2015
Star designer Guido Maria Kretschmer and the Ahlen-based cosmetics manufacturer LR Health & Beauty launch their first jointly created fragrances.
Guido Kretschmer, the successful designer and presenter of the TV show "Shopping Queen", has developed his first men's and women's fragrances in cooperation with LR. He personally presented his creations at the Berlin Fashion Week in the Catwalk Bar at Potsdamer Platz. Guido Maria Kretschmer knows how to touch people's hearts with his fashion. In his fragrance creations, the designer likewise focuses on the wearer. High-quality ingredients, multi-faceted chords and extravagant packaging design embody classy and timeless elegance.
Ahlen, 13th May 2015
LR Health & Beauty extends collaboration with Karolina Kurkova
Since 2013, the cosmetics specialist LR has developed two harmonised fragrance concepts with matching body care ranges together with Karolina Kurkova. The two perfumes “KAROLINA KURKOVA” and “KAROLINA by Karolina Kurkova” as well as the corresponding body care products have quickly become one of the group's best-sellers. LR now announced that the contract with the international star will be prematurely extended until the end of 2018.
Ahlen, 20th January 2015
Bruce Willis continues cooperation with LR Health & Beauty
The famous Hollywood star Bruce Willis has prolonged his contract with the globally operating cosmetics manufacturer LR Health & Beauty based in Germany for the second time. Together with LR, Bruce Willis already developed three fragrances which are internationally marketed through sales partners and an online shop. The early prolongation of the contract until 2019 demonstrates once more the successful cooperation between the popular movie star and LR.
Ahlen, 22nd December 2014
LR proudly presents its new star: LR Health & Beauty embarks on a new co-operation with the German fashion designer Guido Maria Kretschmer
LR pulls off another coup: the Ahlen-based direct sales company LR Health & Beauty has succeeded in winning over the most popular German fashion designer and TV star Guido Maria Kretschmer as cooperation partner. The creation of an exclusive fragrance next year represents the start of the cooperation which will span several years.
Ahlen, 2nd December 2014
"KAROLINA by Karolina Kurkova" inspires with floral lightness: The new women's fragrance of the international supermodel makes the sun come up
In cooperation with the cosmetics specialist LR Health & Beauty, supermodel Karolina Kurkova introduced her second women's fragrance onto the market. The successful launch of her first fragrance "KAROLINA KURKOVA" in 2013 is now followed by the next big hit: "KAROLINA by Karolina Kurkova".
Ahlen, 21st January 2014
LR Health & Beauty launches the third celebrity fragrance range of Bruce Willis
LR Health & Beauty, the international operating cosmetics manufacturer, is already launching Bruce Willis' third celebrity fragrance onto the market. With "Bruce Willis Personal Edition", LR and the Hollywood star want to build on the success of the last two fragrance ranges of the international superstar.
Ahlen, 17st December 2012
Exclusive cooperative agreement: LR Health & Beauty enters into a three-year contract with top model Karolina Kurkova
Together with top model Karolina Kurkova, the Westphalia-based cosmetics manufacturer LR Health & Beauty is set to impressively expand its activities with prominent celebrities. To this effect, the Ahlen-based global player will be exclusively marketing from 2013 an individual perfume and body care product range for one of the world’s most successful catwalk stars.
Ahlen, 23rd February 2012
„Lovingly by Bruce Willis“ – LR Health & Beauty launches the first fragrance for women from Bruce Willis
The Westphalia-based cosmetics manufacturer LR Health & Beauty proudly introduces the first global women’s fragrance from Hollywood star Bruce Willis onto the market. With his new perfume “Lovingly by Bruce Willis”, the actor is providing a glimpse, for the first time, into his private life: the perfume is a declaration of love to his wife Emma Heming-Willis.
Ahlen, 19st June 2010
LR and Bruce Willis ready to get into the action with their new fragrance creation: Market launch for the new skin care series in July 2010 / Hollywood superstar Bruce Willis personally attends the official product presentation in Frankfurt
Westphalian cosmetic manufacturer LR Health & Beauty has created the first perfume by Hollywood superstar Bruce Willis and will go “live” with the exclusive product series on 1 July 2010. The new fragrance and skin care set consists of Eau de Parfum, Hair & Body Wash, Deo Spray and After Shave Balm. Today, the LR company management, together with Bruce Willis, personally presented their unique fragrance creation at a press conference in Frankfurt.