Andreas Friesch

CEO

Andreas-Friesch CEO

Andreas Friesch, who was born in 1965 in Reutlingen, is married and has a daughter and a son.

His professional experience roots in the European direct sales industry. Before his appointment as CEO of LR Health & Beauty, he headed the Thermomix Division at Vorwerk & Co. KG. In this capacity, he has been responsible for the German sales organization overseeing more than 16.000 sales partners since 2008.

In his new role as CEO of the LR Group, Andreas Friesch is responsible for the overall coordination of the company as well as the areas of International Sales, Marketing & Communication, Event Management, Research & Development, Network CRM & Global Digital Services and Human Resources.

Future core tasks include an increased focus on sales, digitization and strengthening the company's international presence.

Information

Andreas Friesch (CEO), Dr. Andreas Laabs (CFO/COO) and Thomas Heursen (General Manager Global Partner Relations) manage the company together and constantly implement the strategy of growth and internationalization.

LR is one of Europe´s leading direct sales enterprises operating companies with 1,200 employees and approx. thousands independent sales partners and customers.

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Andreas FrieschThomas HeursenDr. Andreas Laabs

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