30 years of LR
In 2015, LR celebrated its 30th anniversary. In addition to a big anniversary party where the LR celebrities Guido Maria Kretschmer, Bruce Willis, Emma Heming-Willis and Karolina Kurkova congratulated the company personally, the launch of the first fragrance by Guido Maria Kretschmer at Berlin Fashionweek and the introduction of the product innovation ZEITGARD rounded out the anniversary year.
Since September last year, Dr. Thomas Stoffmehl has been the new CEO of LR. As former CEO of bofrost*, he has long-standing expertise in direct sales and know-how in managing an international company. In October, the anniversary was crowned by the Astra Award of the European Direct Selling Association (Seldia). LR was honoured as best European direct sales enterprise of the year with the “Company of the year” award.