New Aloe Vera Production

Ahlen, 27.04.2018

Exciting insights into the new Aloe Vera production

You have become curious and want to get an idea of the new production? Then start your virtual tour here!

Ahlen, 08.02.2018

Grand opening of the Aloe vera production site: Top sales partners from all over Europe attended the opening ceremony as exclusive guests

It is a milestone in LR history. On 2 February, after only one year of construction, the new Aloe vera production site in Ahlen was opened. Top sales partners from all over Europe were present and were given an exclusive tour of the new plant. The total investment volume amounts to ten million euros.

“We have created something unique that our sales partners can be proud of. This is unparalleled in the German market in our industry. “With the new production site we have not only invested in our core competence Aloe vera, but we are also giving our sales partners the opportunity to follow the production live from the Skywalk,” said Dr. Thomas Stoffmehl, CEO of LR Health & Beauty in his opening speech.

20,000 litres of Aloe Vera Drinking Gel per day

The so-called Skywalk is a 40-metre long and glazed corridor running parallel to the production line on the first floor. From up there the individual production steps can be observed. The dimensions are enormous. 20,000 litres of the popular LR Aloe Vera Drinking Gels can be produced here every day. The heart of the production is a 6.50 metre mixer that mixes the Aloe Vera Drinking Gels. It is one of ten other machines that were manufactured individually for LR.

"A lot of know-how is pooled here. With the new production site, we are strengthening our quality claim 'Made in Germany', which employees with many years of experience will put into practice here on a daily basis. Aloe Vera Drinking Gels are an important part of our partners’ LR business. This way, they bring 'More quality for your life' into many households", said Dr. Thomas Stoffmehl.

Partners who are particularly successful in running the LR business were invited exclusively to the opening event as a sign of special appreciation.

After the LR Management, represented by Dr. Thomas Stoffmehl, Thomas Heursen and Andreas Laabs, had solemnly cut the red ribbon, the guests entered the Skywalk. The sales partners were enthusiastic. "I've been with LR for 25 years. This is a great day for me too. We've seen a lot of things together, but this is bordering on a revolution. I am deeply moved and super proud to be a part of this company,” said Gisbert Friedrich, Vice President from Germany. Pure emotions also from Hande and Bülent Duman (1 *-president) from Turkey: "That was an excellent opening ceremony! Investments in science and technology show that LR continues to evolve. We are very proud of LR and happy that we are with this company."

From April onwards, LR sales partners will be able to visit the site as part of the visitor programme.

More photos and videos can be found on the Facebook pages of both Dr. Thomas Stoffmehl and Thomas Heursen.

Show gallery
LR  Transport Mischer neue-Aloe-Vera-Produktion-in-Ahlen

Ahlen, 07.11.2017

Mixing machine floats through roof

They are the heart of the new Aloe Vera production site: the large mixing machine and storage tanks for the production of LR Aloe Vera Drinking Gels, which will be start by the end of the year. They are so huge that they do not fit through any door. Therefore, they were taken by crane over the roof into the production. A heavyweight event in the truest sense of the word, which took place on November 1st at the construction site on Porschestraße in Ahlen. Read more.

Ahlen, 20.10.2017

Completion of the outer facade

Step by step, we are heading towards the completion of the new Aloe Vera production of LR Health & Beauty. In the past weeks, the work on the outer facade has been completed: windows have been inserted, the facade of the administration plastered and the scaffolding was removed. Since then we have a great view on the new building:


Ahlen, 07.07.2017

LR celebrates roof topping ceremony at the new Aloe Vera production site

The construction of the new LR production site for the Aloe Vera drinking gels is proceeding rapidly. the hall frame has been erected, the building cladding has been installed in the past weeks and the roof has been closed. On July 7, the roof topping ceremony took place for the large-scale project. "I am impressed by the rapid progress on the construction site," says Dr. Thomas Stoffmehl, CEO of LR Health & Beauty. On his Facebook account, you will find more impressions of the roof topping ceremony.


Ahlen, 05.05.2017

First construction measures already carried out

A lot has already happened on the construction site: a total of 7,000 cubic meters of soil are lifted for the concrete foundation. Have a look.


Ahlen, 07.04.2017

Cornerstone ceremony for LR’s Aloe Vera production site in Ahlen

Preparations for the construction of the new aloe vera production site of LR Health & Beauty are in full swing. On 7 April 2017 the cornerstone ceremony took place on the premises at Porschestrasse with all involved including representatives of the City of Ahlen.


Ahlen, 14.10.2016

LR Health & Beauty and Theodor F. Leifeld Foundation invest in major project
New LR Aloe Vera production site in Ahlen

Together with the Theodor F. Leifeld Foundation, LR Health & Beauty implements a major project in Ahlen and constructs a production site for its Aloe Vera Drinking Gels. As part of the sustainable growth strategy, a new production building will be erected at Porschestrasse in Ahlen, where it will be docked to the existing LR Logistics Centre. he lessor of the premises is the Theodor F. Leifeld Foundation from Ahlen. On Friday, 14 October 2016, the cooperation agreement was signed between LR and the Theodor F. Leifeld Foundation in the Ahlen Art Museum.

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