Short news archive

ZG Instant Skin Perfector

Perfect skin within seconds: the new LR ZEITGARD Serox Instant Skin Perfector

Double anti-aging effect for immediate and long-lasting skin perfection

Three, two, one: Smile! Everybody likes beautiful photos. For even better photos, we also like to put a good photo filter on top, which makes us look even better. With the new innovative anti-aging care from LR Health & Beauty, image processing is now superfluous, #nofilter so to speak: Because the LR ZEITGARD Serox Instant Skin Perfector lets the skin shine in real life and makes it look perfect day after day!

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OCT 2, 2018 09:45 CET

18 Sept Portugal

Boas-vindas a Portugal: Welcome to Portugal

About 300 LR sales partners from 18 countries received a warm "Welcome to Portugal!" with LR Club. They earned this vacation due to their outstanding achievements and were now able to enjoy the late summer season at the breathtakingly beautiful Algarve. The exclusive resort Robinson Club Quinta da Ria has been the perfect spot for relaxing at the pool or on the nearby beach. However, the trip also offers lots of opportunities for biking and hiking adventures as well as a Stand Up Paddling course, for those who prefer a more active approach. Another highlight: a catamaran cruise. In addition, the trip was used for an intensive exchange with international partners to get back into the LR business with fresh knowledge and inspiration. The LR Club is part of the comprehensive incentive programme to honour the sales partners' excellent achievements. The next tour is already in the pipeline: The qualification phase for the LR elite trip to Cape Town will continue until the end of this year.

SEP 26, 2018 09:45 CET

LR Health   Beauty and fashion designer Guido Maria Kretschmer continue their mutual success story

Guido Maria Kretschmer and LR extend cooperation agreement

Following the great success of the two Haute Parfum fragrances by Guido Maria Kretschmer, the popular fashion designer and LR have decided to extend their cooperation. Shortly, LR partners and customers alike can look forward to the international launch of new creations! More information on the perfume success story, which takes place on a close, personal level, can be found in our press release.

SEP 18, 2018 11:15 CET

18 Sep 12 Trainees-abroad

Trainees abroad: LR Health & Beauty encourages practical training abroad

A stay abroad is good for your curriculum vitae and also broadens your horizon. Jil Heuser and Christopher Oelßner were bold enough and are enthusiastic about their internship abroad at the LR subsidiary in Poland. Click here to read more about what the two prospective industrial clerks experienced. LR supports the internships within the framework of the European Erasmus+ education programme by releasing the trainees at full pay and covering the travel expenses.

SEP 12, 2018 09:45 CET


Lunch Club is appointed RTL Children´s House

29 August was not only the first day of school after the summer holidays in North Rhine-Westphalia, it was also an important day for the Ahlen Lunch Club. Together with the kids, families and siblings as well as the new CEO of LR Health & Beauty, Andreas Friesch, and a team from the German TV station RTL, the Lunch Club was officially designated and inaugurated as an RTL Children´s House. The shared commitment with our partner “RTL - Wir helfen Kindern e.V.” ensures the sustainable promotion of the Lunch Club. The LR Global Kids Fund has been supporting this heart project since the foundation of the Lunch Club six years ago. The long-awaited extension of opening hours can thus finally be implemented thanks to this support.

The opening party was accompanied by a picnic, games, lots of fun and, of course, the official installation of the sign. At the summer party at the following weekend, the whole city of Ahlen celebrated this important step together with the Lunch Club team.

SEP 03, 2018 10:05 CET

18 Aug 28 Big-event-for-talent-promotion

Big event for talent promotion

Supporting and promoting young talents in direct sales is an important component for the future of LR. The first talent promotion meeting on August 25, 2018 in Stuttgart's Carl Benz Arena was THE event for the career boost, in which ambitious sales partners were given further expert knowledge by five top speakers. Several hundred qualified sales partners from Germany, Austria and BeNeLux countries now have the opportunity to prove themselves in a second qualification phase for the next meeting with the know-how acquired in the Neckar metropolis.

AUG 28, 2018 10:30 CET

18 Aug 15 Hair Care Making Of

New LR ALOE VIA Hair Care-range – Making of

"Bad hair day?" From now on a foreign word! The new LR ALOE VIA Nutri-Repair hair care puts an end to dry & damaged hair. Thanks to the unique combination of aloe vera gel and seven natural oils the hair looks fresh like from the hairdresser. True to the motto: New Hair - New Me! Exactly this new self-confidence and well-being with smooth, shiny hair was captured during the photo shooting with LR employees. Unexpected talents were discovered and proven real model qualities. Full commitment for LR - first at the desk, then in front of the camera lens.

AUG 15, 2018 11:00 CET

18Aug 09 Sandra-Bilo

Reconciling family and career – no problem with LR!

With its attractive business model, LR offers a wide range of career opportunities. Sandra Bilo from Heiligenhaus near Düsseldorf, for instance, is Orga Leader and has a son. In the interview, she tells us about how she manages to reconcile family and career in network marketing and which chances LR ALOE VIA has given her to push her business and extent her network.

AUG 9, 2018 9:00 CET

18Aug 06 Andreas-Friesch CEO

Change of management at LR Health & Beauty

LR Health & Beauty has appointed a new CEO. With immediate effect Andreas Friesch is taking over from Dr. Thomas Stoffmehl who leaves the company by mutual agreement. Andreas Friesch’ professional experience roots in the European direct sales industry. He headed the Thermomix Division at Vorwerk Deutschland Stiftung & Co. KG from 2008 to 2018. Currently, LR Health & Beauty is represented in 28 countries. Andreas Friesch will lift the considerable potential of the company by introducing new and innovative products which are sold by thousands of LR sales partners.

In future, the management team of the LR Group will comprise Andreas Friesch (CEO), Thomas Heursen (Global Partner Relations) and Dr. Andreas Laabs (CFO/COO). Please find more information in our press release.

AUG 06, 2018 14:00 CET

18Jul 31 LR White Party Cruise

LR White Party Cruise was a huge success

Last weekend LR cast off on a Rhine cruise to have a great time together – all in white. With 1,000 partners from Germany, Austria, Switzerland and Benelux, we experienced an unforgettable event on the OCEANDIVA – with music, entertainment, drinks and lots of great talks. Impressions of the LR White Party Cruise can be found here.

JUL 31, 2018 10:30 CET

18Jul 26 LRGKF Foerdermitgliedschaft

Sponsoring members enable predictable help for children in need

The sponsoring members of the LR Global Kids Fund are one of the supporting pillars of our international children’s aid association. Their regular donations enable reliable planning and sustainable funding of aid projects. More than 1,000 people from 23 nations already support the LRGKF in this manner. To further expand our help, we have set ourselves the goal of winning 300 new sponsoring members in 2018. Are you already on board? The membership fee starts at EUR 5 per month.

JUL 26, 2018 9:30 CET

18Jul 24 Heimatmuseum Stoffmehl

Thomas Stoffmehl visits Ahlen mammoth

The Ahlen mammoth is THE symbol of the town of Ahlen – the skeletal parts dating 18,000 years back were discovered in a clay pit in Ahlen in 1910. Moreover, the mammoth is namesake of the business award of the town of Ahlen, which Thomas Stoffmehl is going to receive as a representative of LR on 8 November. In preparation of the award ceremony, the CEO visited the museum of local history. Here, the original skeleton of the mammoth will be exhibited until mid-July. 

JUL 24, 2018 9:00 CET

18Jul 18 Statement-zur-Gesellschafterkonsolidierung-bei-LR-Health- -Beauty

Statement on consolidation of shareholder at LR Health & Beauty

The shareholder base of LR is getting consolidated: Quadriga Capital (currently joint majority shareholder with Bregal Capital) will acquire Bregal Capital’s shares in LR Health & Beauty. LR’s current growth strategy will continue to be further pursued by management and its shareholders.

JUL 18, 2018 12:15 CET

18 Jul 01 Hair Care

LR launches new Nutri-Repair hair care line

Bye bye, "bad hair day”! Say hello to smooth, shiny and fruity fresh smelling hair – every day! With the new LR ALOE VIA Nutri-Repair hair care line, from now on nothing more prevents beautiful hair! The unique combination of pure Aloe vera gel and 7 natural oils provides your hair and scalp with the ultimate care boost: For silky smoothness and self-confidence right to the tips of your hair. For more information on all 4 products, please click here

JUL 1, 2018 10:00 CET

18Mai 01 Mind Master Powdersplash Sticks Launch

Mind Master a huge success

The feedback on our new LR LIFETAKT Mind Master Extreme is overwhelming. After our launch on 1 May, we were sold out in no time. Production has been running at full speed ever since, and the energy boost in to-go format is now back in stock. The concentrated powder acts quickly during acute stress peaks and periods of exhaustion and is ingested without water.

JUN 28, 2018 10:00 CET

18Jun 20 Karriere-bei-LR

Career at LR – a success story

With its attractive business model, LR offers a wide range of career opportunities. Sales partner Batchimeg Purev from Weimar, for example, has been working successfully at LR since March 2017 – as a sideline to her studies. The mother of a three-year-old daughter is above all well connected online and tells us in an interview how she manages to continuously expand her network and what role the LR ALOE VIA brand plays in her daily business.

JUN 20, 2018 12:35 CET

18Jun 12 Aloe-Vera-Body-Hydration-to-go-body-spray 20753-1

Summery moisture boost

Spray on, refresh yourself, take off – and provide your skin with a lot of moisture! This has now become very easy with the new Aloe Vera Moisturizing Spray "to go" for face and body from LR ALOE VIA. Whether at home or on the road – this summer newcomer is super convenient and fits in every pocket!

JUN 12, 2018 09:06 CET

18Jun 04 Business-award-for-LR

Business award for LR

Great honour for LR: The twelfth “Business Award of the City of Ahlen”, the so-called “Ahlen Mammoth” has been awarded to LR Health & Beauty this year. The Mayor of Ahlen, Dr. Alexander Berger, explained the jury's decision as follows: "LR Health & Beauty is an extremely successful company with a strong local presence.” The award will be handed over during an award ceremony on 8 November. More information is available here.

JUN 05, 2018 11:50 CET

18Mai 31 Tag-des-Direktvertriebs

Direct Sales Day – great career chances at LR

31 May is Direct Sales Day. This day was introduced by the German Direct Sales Association to draw attention to the advantages of this business model. Every three seconds, a product is bought in Germany via direct sales, which means 11.2 million a year and shows how popular the industry is with consumers. LR is one of the most successful network marketing companies in Europe and offers unique career opportunities. For more information about your opportunities at LR click here! Further information is also available in the latest video by our CEO Dr. Thomas Stoffmehl.

MAY 31, 2018 12:00 CET

18Mai 24 LR-in-den-Medien

LR in the media

Awesome! 359 times – that is how often LR was mentioned in the German media in the first quarter of 2018. Thanks to our targeted PR, we‘ve reached 27.5 million people. This is how we support our sales partners, by creating awareness for LR products. Highlights included publications in the women’s magazines BILD der Frau, Für Sie and Bella. You can find an excerpt from the media reports on our website in the Press Echo section.

MAY 24, 2018 10:40 CET

18Mai 17 Scoring in the sales pitch with expert tips

Scoring in the sales pitch with expert tips

Our new LR Lifetakt health concept has been on the market since January. The holistic approach offers our sales partners numerous starting points for a successful sales pitch. Every all-in-one solution is supplemented by tips from our nutrition expert Dr. Sven Werchan on how to enhance well-being through small lifestyle changes. You can actively use these tips to set up your business. On the internal partner portal you will find further tips for a successful business development with LR Lifetakt.

MAY 17, 2018 10:37 CET

18Mai 10 LR-Global-Kids-Fund-sets-new-donations-record

LR Global Kids Fund sets new donations record

Last year the LR Global Kids Fund raised more than half a million euros in donations for the first time. "A sensational result that makes me and all those who work with us on the success of the LR Global Kids Fund incredibly proud," states Dr. Thomas Stoffmehl, chairman of the LR Global Kids Fund e.V. For more information on a sponsoring membership, click here.

MAY 10, 2018 10:00 CET

18MAI 04 Exciting insights into the new Aloe Vera production

Exciting insights into the new Aloe Vera production

The new Aloe Vera production is a milestone in LR history. On a total area of 4,000 square meters, in addition to the production for the LR Aloe Vera Drinking Gels are also warehouse and shipping. Over a 40-meter glazed corridor, the individual production steps can be followed live.

You really want to know what the new production looks like and you have not had the opportunity for a visit yet? Then start your virtual tour here now.

More background information on the production can be found during a visit directly on site. Inform yourself for this at our subsidiary in your country!

MAY 04, 2018 08:56 CET

18Mai 01 Mind Master Powdersplash Sticks Launch

Product innovation: Mind Master Extreme for a quick boost of energy

Counteracting fatigue like an energy drink and low in calories like coffee? That is our absolute product innovation Mind Master Extreme, which is being launched under the LR LIFETAKT brand. LR has developed an innovative product that provides a quick boost of energy2,3 and protects your body against oxidative stress4 – without sugar! The powder is ingested without water and immediately counteracts fatigue as well as improves performance1,5. The handy sticks fit in every pocket and are therefore always ready to hand. For more information, please click here.

1 Vitamin B12 contributes to the reduction of tiredness and fatigue. 2 The caffeine in guarana helps to increase alertness. 3 The caffeine in guarana contributes to an increase in endurance capacity. 4 Vitamin E and C contribute to the protection of cells from oxidative stress. 5 Vitamin B6, B12 and Thiamine contribute to normal psychological function.

MAY 01, 2018 08:00 CET

18Apr 25 Teaser

The quick energy boost

You receive an urgent assignment at the end of your working day that has to be completed today? You need to cram for your university exam at the very last minute? Or the energy slump just won’t recede? Everyone knows these or similar situations. How practical it would be to quickly refuel with new energy to successfully master the situation full of mental and physical power. We look forward to the upcoming introduction of a product for precisely these moments in life. Get excited! From 1 May 2018, you will find more information on the LR website, at the LR customer shop and on the Facebook pages of the LR Management.

APR 25, 2018 09:04 CET

18Apr 23 neues Besucherprogramm

New visitors’ programme at the headquarters

LR has expanded their visitors’ programme to enable more intensive insights into the work at the headquarters. In addition to the company’s headquarters, visitors can now also tour the new Aloe Vera production site. “We want to show our sales partners what LR does for them every day to help them make their business even more successful. We look forward to many visitors,” states Dr. Thomas Stoffmehl, CEO of LR Health & Beauty. Click here for more information about the programme.

APR 23, 2018 11:30 CET

18Apr 17 zeitgemaesse Technik

Sophisticated technology for the LR business

We increasingly rely on online technologies for everyday chores. Modern technologies are also important in order for the network marketing business model to be professional and efficient. LR is currently working flat out at the development of a web-based sales information system. This system comprises sophisticated tools that allow sales partners to improve the management of their business. The roll-out is scheduled for this year. Find out more in this video.

APR 17, 2018 15:00 CET

18Apr 13 LRGKF

LR Global Kids Fund cooperates international with SOS Children’s Villages Worldwide

The LR Global Kids Fund e.V. continues to expand its commitment for disadvantaged children. Since January, the association has been cooperating with the SOS Children’s Villages Worldwide and is supporting projects in eleven countries. “The holistic and sustainable approach and the activities of the SOS Children’s Villages are perfectly in line with our own principles. Together with this strong and experienced partner, we will be able to expand our global commitment even further,” explains Dr. Thomas Stoffmehl, CEO of LR Health & Beauty and Chairman of the Board of the LR Global Kids Fund e.V. More information is available here.

APR 13, 2018 9:30 CET

18Apr 12 Neues-Lager

New warehouse: Space for about 2,000 pallets

The figures are enormous. Every day, approximately 22,000 empty bottles of the popular LR Aloe Vera Drinking Gels are delivered to the new Aloe vera production site in Ahlen. Therefore, the logistics area next to production is very large. An area of 2,000 square metres offers space for approximately 1,800 pallets. All raw materials needed for the production of the LR Aloe Vera Drinking Gels and all finished products are stored here prior to shipment to the sales partners or international subsidiaries. For more information about the new Aloe Vera production please click here.

APR 12, 2018 9:15 CET

18Apr 05 Exzellenter-Service.

LR offers excellent services

What characterises a good network marketing company? It must be able to make sales partners enthusiastic about the business model and help them to successfully grow their own business. In addition, it must provide excellent service. LR offers outstanding support in all three areas. With 33 years of experience in the market and profound expertise in the field of product development, LR sets new standards for the industry. Learn more about the three pillars of a successful network marketing company in a video by Dr. Thomas Stoffmehl, CEO of LR Health & Beauty.

APR 5, 2018 8:30 CET

18Apr 04 LR-in-Media

LR products 150 times in the media

LR beauty and health products are not only popular with our distributors and customers. Beauty editors are also enthusiastic about this and regularly present them as part of the latest trends. Whether LR ZEITGARD, LR ALOE VIA, decorative cosmetics or fragrances. The LR products are prominently featured there alongside other well-known manufacturers. More than 590 reports on LR products and brands were published in German media last year, reaching a total of around 125 million readers. 

APR 4, 2018 11:00 CET

18Mar 29032018 Erstes-Kinderhilfsprojekt-in-der-Tuerkei

First children’s aid project in Turkey

The LR Global Kids Fund e.V. continues to expand its commitment for disadvantaged children. For the first time, the LRGKF has for the first time been supporting a children’s aid project in Turkey since the beginning of the year: the Child Care Centers of KDEV in Istanbul and Biga. To this end, the association cooperates with the German organisation GPP (Global Project Partners e.V.). With a donation of EUR 20,000, around 250 boys and girls are supported in the context of early childhood care and education. Further information is available here

MAR 29, 2018 9:45 CET

38-Shortnews Onboarding


Our new 7-days-on-boarding programme is an international success story. After it was launched in eight LR countries in October 2017, roll-out was extended to Greece, Cyprus, Italy, the Czech Republic and Slovakia in mid-February. The programme offers every newcomer equal chances to be successful at LR. In their starting week, all LR sales partners are provided with valuable information every day, which help them find their way around the LR world and successfully launch their business. For more information, please click here.

MAR 26, 2018 11:30 CET

18Mar 20 Network-Marketing

Being successful with network marketing

Network marketing is a modern career model offering a lot of flexibility and an attractive alternative to the regulated working world. Our partners decide how intensively they want to operate their business in accordance with their living situation – whether as secure second income or with the earnings of a top manager. Learn more about the business model in a current video by Dr. Thomas Stoffmehl, CEO of LR Health & Beauty.

MAR 20, 2018 9:00 CET

18Mar Bild-Collage-Clippings weiss

LR more popular in the media than ever

In 2017, LR was more popular in the media than ever before. A total of 1,577 reports about LR have been published in the German media. More than 250 million people could thus be reached. There were reports and articles on company news, the business opportunities, LR products and activities of the LR Global Kids Fund. This has made LR even more famous. With our media relations work, we specifically promote the business of our LR sales partners. Every publication can be a good starting point for a sales pitch. Have a look at our press response.

MAR 16, 2018 8:45 CET

18Mar 13032018 Aloe-Vera-in-Zahlen

Aloe vera in figures

20,000 litres of the popular LR Aloe Vera Drinking Gels are produced every day at the new Aloe vera production site in Ahlen. LR sales partners can follow production live from the skywalk. It is a 40-metres long, gateway that is glazed on the side which runs parallel to the production area and offers great insights into the high-tech plant. The Aloe vera production site can be visited as part of our visitor’s programme from April. We are looking forward to seeing you there!

MAR 13, 2018 9:00 CET

18Mar 08032018 Weltfrauentag

Great career chances for women

Today is International Women’s Day

To all women among our LR sales partners: thank you for your great commitment and dedication to the LR business. Our business model offers various career opportunities with maximum flexibility. You decide how intensively you want to operate the business in accordance with your living situation. For more information about our career opportunities click here.

MAR 8, 2018 8:30 CET

37-Shortnews POWER-Start-Bonus POWER-Mentor-Bonus

Power bonuses: Expectations exceeded

In October 2017, the marketing plan was expanded by the POWER Start Bonus and the POWER Mentor Bonus. Numerous sales partners on the international level have already qualified. The POWER Start Bonus rewards newcomers who are particularly successful with their LR business with cash bonuses. However, the sponsor profits just as much through the POWER Mentor Bonus. Further information is available on the internal partner portal.

MAR 5, 2018 11:30 CET

18Febr Aloe Blatt

Did you know? Facts about Aloe vera

Our popular Aloe vera products contain a high concentration of Aloe vera leaf gel. The processing is particularly gentle in order to ensure high quality. Aloe vera plants must grow for two to three years before they are ready for harvesting. Each individual leaf weighs around 600 grams. After harvesting, the fleshy leaves are peeled and the interior is removed.

FEB 28, 2018 11:30 CET

18Febr Hands-On

Dedicating time to children

LR employees from the headquarters in Ahlen dedicate their time to social projects within the initiative “LR Hands On”. LR releases them from work for their engagement. In 2017, more than 80 employees worked 327 hours on a voluntary basis and supported numerous activities with children and young people around Ahlen. "That the value system of LR with empathy, helpfulness and solidarity is carried out on this way makes me very proud. I am very glad that so many colleagues were engaged and that we were able to further expand our help for children in Ahlen“, said Dr. Thomas Stoffmehl, CEO of LR Health & Beauty.

FEB 15, 2018 10:00 CET

18Feb Aloe-Vera-Produktionssta  tte-Exklusive-Ero  ffnung-fu  r-Partner

Aloe Vera production site: Exclusive opening for partners

It's a milestone in LR history. On February 2, the new Aloe Vera production site was opened at the company headquarters in Ahlen. LR sales partners were invited to visit the brand new production exclusively. Of course, the Skywalk was not missing - the 40-meter-long glazed passage from which you can see the complete production line. Impressions and photos are also available on the Facebook pages of Dr. Thomas Stoffmehl and Thomas Heursen.

FEB 5, 2018 17:05 CET

18Feb Lifetakt-Verkaufs-Set 94899-1

On the course of success with the LR LIFETAKT sales concept

LR LIFETAKT is more than just high-quality products from the health range. LR has also developed a comprehensive sales concept, which enables sales partners to push their business. You do not need to be a health expert for that. The practical, pocket-size LR LIFETAKT sales kit includes everything you need for a professional sales pitch. In addition, you will find materials on online communication and seminars. For more information on LR LIFETAKT, please click here.

FEB 1, 2018 10:00 CET

18Jan Club LR Portugal

Club LR: new travel competition

Right at the beginning of the year, LR provides its sales partners with a boost of motivation, launching a new travel competition. LR partners have the chance to qualify for the Club LR and go on a great trip to Portugal, where they can relax and have fun. What do you have to do? Intensify your sponsoring activities. For more information on how to secure your ticket, please visit our internal partner portal.

JAN 25, 2018 12:00 CET

2018-01 Staying-on-a-successful-course-with-LR-in-2018

Staying on a successful course with LR in 2018

LR wishes all sales partners and customers a good start to the New Year. Many exciting things are waiting for you in 2018. Much has been initiated by LR focus on network marketing. We will continue our successful course in 2018. Look forward to many product launches and great competitions that will advance your business. See the personal message from our CEO Dr. Thomas Stoffmehl.

JAN 1, 2018 9:45 CET


LR says Thank you!

A year full of novelties is coming to an end. Whether it's the launch of LR ALOE VIA or the 7 day Onboarding Program, we've given our partners new tools to make their MLM business even more successful. And in 2018 we will continue this course - but until then we wish all LR sales partners and customers a Merry Christmas and relaxing holidays with the family. Thank you for your commitment and your trust in us every day. We look forward to a successful year 2018 with you.

DEC 22, 2017 11:30 CET

Aloe Vera Produktion Mischer

New Aloe Vera production goes into operation

At the beginning of 2017, the starting signal was given for the construction of Europe's most modern Aloe Vera production site in Ahlen. In less than a year, the large-scale project has been completed and goes into operation. From now on, the new machines are being tested so that the popular LR Aloe Vera Drinking Gels can be produced in the new year. The official opening will also take place in early 2018. The LR Visitor Day will be expanded to include the new production.

DEC 15, 2017 10:00 CET


Promoting new partners quickly

“It's great how LR supports the new partners with the on-boarding system. "They help the new partners set up their business as fast as possible.” This is some of the feedback from LR sales partners who are already using the new on-boarding programme of LR. LR has developed a new standardized 7-day concept that gives every newcomer the same chances of success at LR. During the starting week, the partner receives valuable information about the company, career opportunities and its great products every day. Informative and emotional videos are crucial to the new system.

NOV 28, 2017 10:45 CET

RTL-Spendenmarathon Stoffmehl

LR Global Kids Fund e.V. beim RTL-Spendenmarathon

Einschalten heißt es heute Abend ab 18 Uhr. Der LR Global Kids Fund ist wieder beim großen RTL-Spendenmarathon dabei. Dr. Thomas Stoffmehl, Vorsitzender des Kinderhilfsvereins und CEO von LR Health & Beauty, wird den Spendenscheck live überreichen. Auch drei Vertriebspartner sind dabei und nehmen Spendenanrufe entgegen.

NOV 24, 2017 9:00 CET


Presentation of LR ALOE Winter Care line

Intensive care and an additional boost of moisture for the skin – combined with the scent of cocoa to indulge the senses: The perfect combination for the cosiest time of the year. The new LR ALOE VIA Winter Care line with five special limited products is out now. With up to 38 percent of Aloe Vera gel, they provide the skin with intensive moisture and cater to the special needs of the skin in the cold season.

NOV 21, 2017 11:45 CET


Children design Christmas cup

The perfect accessory for the pre-Christmas season: Together with the designer team of the Media Factory³ from LR Health & Beauty the children from the Ahlen Lunch Club have designed a Christmas cup with Christmas tree balls and fir branches, which will be available as limited edition. The cup is already the fourth LR design of the Villeroy & Boch model. LR is going to donate EUR 10 to the LR Global Kids Fund e.V. for every cup sold.

NOV 17, 2017 11:00 CET

Power Cruise

Unforgettable trip with LR

Final spurt at the end of the year: Motivation and success pay off at LR. LR sends successful sponsors on an unforgettable cruise through the Mediterranean. What do you have to do?

  1. Establishment of new first levels from October to December
  2. One of the first levels must qualify for Junior Manager until the end of the year 
  3. Qualification must be confirmed in January
  4. The direct sponsor will take part in the trip if he or she qualifies as Junior Manager himself/herself in January 2018

NOV 13, 2017 10:15 CET

39-Shortnews Aloe Vera production

Aloe Vera production site: exterior façade is completed

The construction of the new Aloe Vera production facility in Ahlen is progressing at a tremendous pace. The façade is now completed, the outer scaffolding has recently been dismantled. Functionality and modern design go hand in hand here. By its completion in December, the building will be the most modern production facility for Aloe Vera products in Europe.

The construction works inside the building are in full swing. At the end of October, the huge mixing machine used for the production of the Aloe Vera drinking gels will be installed.

OCT 23, 2017 9:45 CET

38-Shortnews Onboarding

Welcoming LR beginners on board

The first seven days are crucial for a successful start at LR. It is important to take the new sales partners with you from the very beginning and welcome them on board at LR so that they can quickly find their way around. LR has developed a brand new 7-day concept that welcomes each new sales partner in the same way, giving everyone equal opportunities for a successful start at LR. The sponsor and the manager are closely involved in the onboarding process.

OCT 18, 2017 10:30 CET

37-Shortnews POWER-Start-Bonus POWER-Mentor-Bonus

New power bonuses reward top performance

In October 2017, LR extended its existing marketing plan by two additional bonuses, resulting in a win-win situation for new LR partners and their direct sponsors. The POWER Start Bonus rewards new LR partners for a successful start into the LR business. This means an additional one-off bonus ranging between EUR 100 and EUR 850. The POWER Mentor Bonus rewards the direct sponsor for successfully promoting the direct newcomer in the first few months. The sponsor receives the same bonus as his/her POWER Starter – up to EUR 850.

OCT 12, 2017 10:55 CET

34-Shortnews LR-ZEITGARD-Maske

The anti-age mask with wow effect

The beginning of autumn is marked by a very special highlight for LR. LR ZEITGARD Serox Instant Result Mask provides smoother, firmer and tighter skin in just 20 minutes! The innovative mask is a highly effective anti-age care product with an instantly visible and noticeable effect after only one application. The wow effect is guaranteed. For more information, click here.

OCT 02, 2017 8:30 CET

33-Shortnews-Memorable experiences at the Elite Trip to Bali

Memorable experiences at the Elite Trip to Bali

Ambition and commitment pay off at LR. Particularly successful sales partners can qualify and take part in the Elite Trip. This time, the destinations were Bali and Singapore.

In the midst of a beautiful setting, the participants are currently experiencing unforgettable moments. "Our sales partners are the pillars of our success. Recognition and appreciation of the partners’ commitment is an essential component of the LR corporate culture. Events such as the elite trip provide both incentive and motivation", says CEO Dr. Thomas Stoffmehl. Impressions of the Elite Trip 2017 can be found on the Facebook pages of the LR Management.
Facebook: CEO.LR & ThomasHeursen.LR

SEP 27, 2017 11:45 CET

LRGKF Aktionsbild-Erzaehl-von-uns

LR doubles its donation for each new sponsor!

The LR Global Kids Fund e.V. would like to expand its commitment for disadvantaged children. This can only be achieved with supporters. "Tell us about you" is the name of the campaign through which sponsoring members refer new sponsoring members. Participation literally pays off.

In the future, the LR Global Kids Fund would like to convince 2,000 people of its important work for children and win them as sponsoring members. Therefore LR Health & Beauty doubles its donation and contributes an additional EUR 20 to the child welfare association for every person who becomes a sponsoring member until October, 3. Donate now!

SEP 25, 2017 10:30 CET


Enthusiasm for LR ALOE VIA

The Aloe Vera care line LR ALOE VIA has been on the market for two months now. The new brand and the tailor-made sales concept have sparked great enthusiasm among the international LR sales partners.

One month after the launch, the sales figures of the Aloe Vera products increased by 10 % compared to the previous year. Apart from the body care products, the baby care products are highly sought-after as well. The LR ALOE VIA brand is also well received in the media, where the products are being presented. A selection of articles can be found in our press echo.

SEP 18, 2017 12:15 CET


The LR car concept - a success model

Since its launch in 1995, the car concept of LR Health & Beauty has developed into an absolute success model. Already more than 17,500 cars were sold to sales partners in 28 countries. LR cooperates with well-known large automobile manufacturers and offers strong brands, such as Mercedes, Porsche, BMW, Audi and VW.

Many sales partners use the car not only as a classic company car, but also as a family car. This improves mobility and ensures independence and flexibility, and thus also a higher quality of life. Read more about the LR car concept here.

SEP 11, 2017 11:00 CET

MLM Videos

MLM clips on Facebook – new video series

Direct sales in Europe is booming: For 32 years, LR has successfully asserted its position as a network marketing company on the international market.

What makes this business model so appealing? What characterises a successful sales partner? How does LR position itself for the future? All these questions will be answered in our new video series on the MLM business model that will be posted on the Facebook pages of the Management in September. Enjoy watching! Facebook: CEO.LR & ThomasHeursen.LR

SEP 08, 2017 12:00 CET

LR Entwuerfe-Neue-Aloe-Vera-Produktion-Ahlen-Porschestrasse-Frontansicht Copyright-Assmann-Gruppe

Most modern Aloe Vera production plant in Europe

Only a few months to go: At the end of the year, the most modern production plant in Europe will go into operation for LR Aloe Vera products. Until then, the work is in full swing.

The popular LR Aloe Vera drinking gels will be produced in the new Aloe Vera production site at Porschestraße in Ahlen. Quality has top priority. The highest hygienic standards apply at the production site. The tanks used for the production of the Aloe Vera Drinking Gels are manufactured individually; there are no ready-made solutions here. The dimensions are huge. Each of the three high-tech containers is 6.5 metres high with a capacity of 39,000 litres. The machinery corresponds to the latest state of the art. You can find more information about the large project of LR on the website and in our latest press release.

SEP 07, 2017 11:00 CET

26-Shortnews-Dinner Willi u Marco Facebook-6623

The successful path to the next career level

Numerous LR sales partners have reached the next career level in the past weeks. Our congratulations to new 2 Star Presidents as well as Platinum Orga Leaders for their tremendous achievement. A reason to celebrate.

Everyone can bring in their own personality and their goals at LR and everyone has their own definition of success. Essential basic principles are driven by diligence, willingness to learn and good communication skills. The honoured sales partners demonstrate what is possible. For impressions of the festive events where they were honoured click here.

AUG 31, 2017 10:00 CET

LR-Sondereditionen-New Wave-Henkelbecher Copyright-Dario-Ronge

Sales campaigns: Already more than EUR 150,000 raised for the LR Global Kids Fund

Successful interim report: This year, LR Health & Beauty will increase its sales campaigns for the LR Global Kids Fund e.V. for which a specific amount will be donated. To this end, over EUR 150,000 have already been raised.

For instance, one of this year’s highlights are the high-quality porcelain cups by Villeroy & Boch in the Cistus and Aloe Vera design. LR will donate EUR 10.00 to the LR Global Kids Fund e.V for each porcelain cup sold. Further information is available here.

AUG 23, 2017 10:30 CET

Aloe-Vera Kurznews-24

Aloe Vera – the true all-rounder

Our new Aloe Vera care brand LR ALOE VIA has been on the market for over one month now. There is hardly any other natural product that has had as much success in the beauty and health sector as the Aloe Vera plant and virtually no active ingredient with as much convincing effects.

Aloe Vera is a natural moisture booster and a true all-rounder. The plant’s leaf gel contains a unique combination of active ingredients, including vitamins, minerals and amino acids. All LR ALOE VIA products comply with strict quality standards. "As one of the globally leading manufacturers of Aloe Vera products, we attach great importance to controlled manufacturing processes," said Jessica Deventer, Vice-President Marketing and Communication at LR Health & Beauty. For more information on LR ALOE VIA please click here.

AUG 16, 2017 9:15 CET

Aloe-Vera-Produktion Skywalk

Transparent insights into our production

The external façade has been completed. Now the interior design of the new Aloe Vera production site in Ahlen is in progress. All individuals involved in the project are working at full speed to have the project completed by the end of this year. One of the highlights is the glazed 40m corridor - the skywalk - which runs parallel to the production building.

This corridor allows an insight into the production so visitors can follow the individual processing steps of the Aloe Vera Drinking Gels live - from mixing to filling. Our CEO Dr. Thomas Stoffmehl reports regularly on the progress on his Facebook page.

AUG 11, 2017 9:45 CET

22-Shortnews-Top-5-direct-selling-markets-in-the-EU-2016 Seldia

Continued growth rates for direct selling in Europe

Direct sales in Europe is booming: The sector has grown its sales with 3% in 2016 to reach EUR 32.9 billion, as has been reported by the Global Direct Selling Association WFDSA and the European Direct Selling Association Seldia. Germany is top direct selling country.

For the first time wellness products are the top product category in Europe (32%), followed by cosmetics & personal care (25%) and household appliances (12%). “We are seeing an increased consumer focus on health and beauty across all age groups. Consumers attach increasing importance to a healthy lifestyle with high quality products from direct sales,” states Dr. Thomas Stoffmehl, Chairman of Seldia and CEO of LR Health & Beauty. For more information about Seldia, click here.

AUG 04, 2017 10:15 CET

20-Shortnews Autouebergabe Rastatt

LR Autokonzept – 200 Mercedes Benz Fahrzeuge übergeben

Das LR Autokonzept ist ein wesentlicher Erfolgsfaktor für den Geschäftsaufbau der Vertriebspartner. LR stellt seinen Vertriebspartnern attraktive Fahrzeugmodelle zu exklusiven Konditionen zur Verfügung. Im Rahmen einer großen Autoübergabe wurden in Rastatt 200 Mercedes-Benz GLA-Klassen übergeben.

Mehr als 400 Gäste kamen am 8. Juli ins Kundencenter von Mercedes-Benz in Rastatt und nahmen dort voller Stolz ihr neues Fahrzeug im LR Design und mit Wunschkennzeichen entgegen. Mercedes-Benz ist langjähriger Kooperationspartner von LR. Mehr Bilder von der feierlichen Übergabe finden Sie auf der Facebook-Seite von Sido Hofman, Country Manager Germany. Mehr über das Autokonzept erfahren Sie hier.

Jul 17, 2017 14:15 CET

19-Shortnews-Topping-out ceremony for new Aloe Vera production site

Topping-out ceremony for new Aloe Vera production site

The new production site for the Aloe Vera Drinking Gels at the LR headquarters in Ahlen takes on shape. The external façade has already been completed. Construction work is progressing rapidly.

Numerous experts are involved in the realisation of the large-scale project - from LR employees from production, laboratory and logistics through to external specialists, e.g. planners and architects as well as building construction and building automation experts. They all celebrated the topping out on Friday, 7 July. You can find more information and pictures here and on the Facebook accounts of the LR management.

Jul 12, 2017 8:00 CET

LR-ALOE-VIA Aloe-Vera-Konzentrat kl

LR launches new care brand LR ALOE VIA

LR Health & Beauty has been developing and manufacturing Aloe Vera products for 15 years. As of 1 July, the company has launched the new LR ALOE VIA brand with a range of 40 care products for the whole family.

“On the way to naturally beautiful and healthy skin – this is what LR ALOE VIA stands for. The product lines offer all-round care for the whole family, whether young or old, everyone can find the right product for their care needs in the brand’s product diversity - from the main Face Care, Body Care, Special Care and Oral Care lines to the Hair Care, Men Care and Baby Care sub-lines,” said Jessica Deventer, Vice President Marketing and Communication at LR Health & Beauty. For more information about the new care brand, click here.

Jul 04, 2017 9:00 CET


Promoting the career with the Junior Team Leader Academy

LR attaches great importance to optimally supporting its sales partners in their business development. On 10 and 11 June, an international Junior Team Leader Academy took place in Hamm, which was all about a successful LR career.

In the course of a guided tour at LR, the partners who had qualified for the Academy were able to get to know the company at first hand. During the two days, the participants learned all about LR's business opportunities, the marketing plan and how to successfully master their tasks as a Junior Team Leaders and further their personal careers. Learn more about the LR training programme here.

JUN 19, 2017 14:35 CET

16-Short News-LRGKF-EN

EUR 10 donation for each new sponsoring member

A total of LR Global Kids Fund 900 sponsoring members are providing sustainable support for children in need. This makes us proud and proves that we are on the right track with our efforts. But our goals for the next few years are ambitious: In the future, the LR Global Kids Fund would like to convince 2,000 people of its work and win them as sponsoring members. In order to make it more attractive to donate, LR Health & Beauty contributes an additional EUR 10.00 to the child welfare association for every person who becomes a sponsoring member from 1 June to 15 September 2017. Tell other partners! With your help, we are able to expand our joint commitment even further!

Become a sponsoring member now!

JUN 6, 2017 10:00 CET

2017-05-26_Zeitraffer AloeVeraProduktion

Aloe Vera production progresses

The construction work for the new LR Aloe Vera production facility is in full swing and the construction of the building is progressing rapidly. We will keep you up to date on the progress.

To this end, we have created a new section on our website. There, you will find information on the large-scale project of LR as well as the development steps up to now, from contract signing in October last year to the cornerstone ceremony on 7 April 2017. Time-lapse videos will provide you with insights from the construction site at Porschestrasse in Ahlen. Periodic updates are also available at the Facebook accounts of the Managing Directors Dr. Thomas Stoffmehl and Thomas Heursen.

MAY 26, 2017 11:00 CET

20 Jahre Finnland

LR Finland celebrates its 20th anniversary

LR is one of the leading direct sales companies in Europe and is active in 28 countries - also in Scandinavia. This year, LR Finland celebrates its 20th anniversary.

"In order to provide the best possible support for our sales partners in Finland, we have focused our activities on support opportunities," says Markus Rieker, Vice President of Region 4 at LR Health & Beauty. Last year, the online shop, which was long awaited by the partners, went live. In addition, the Club 1000 was created for top partners. They will receive special trainings for the establishment of their structure, for instance. "In the anniversary year, we are also introducing a new sales concept that allows our partners to build up their business in an even more targeted manner than before," Rieker continued.

MAY 19, 2017 8:30 CET

Badanesi Turan

International commitment for direct sales

LR supports the direct sales industry on an international scale. Employees demonstrate passionate commitment to the standards and further development of the direct sales industry in their respective country at association level.

Ömer Barış Turan, LR Country Manager in Turkey, was elected the new chairman of the Turkish direct sales association Doğrudan Satış Derneği. Antonello Badanesi, LR Country Manager Italy, was re-elected as board member of the Italian direct sales association Avedisco. He is also the chairman of the Direct Selling Consortium. This is a great confirmation of the excellent work of the two LR Managers. Congratulations! We are very proud!

MAY 12, 2017 10:30 CET

LR-Health- -Beauty Grundsteinlegung

Cornerstone ceremony for LR’s Aloe-Vera production site in Ahlen

Preparations for the construction of the new aloe vera production site of LR Health & Beauty are in full swing. On 7 April 2017 the cornerstone ceremony took place on the premises at Porschestrasse with all involved including representatives of the City of Ahlen.

“I am very pleased that the construction works start now. The new production site is part of our sustainable growth strategy. In this way, we are reinforcing our claim “Made in Germany” with the highest quality standard and take account of the increasing demand of our aloe vera products”, said Dr. Thomas Stoffmehl, CEO LR Health & Beauty. In the past months clearing works were executed, and about 7,000 cubic metres of earth were excavated which corresponds to around 600 truckloads. Furthermore, drainage pipes were laid and the basis for construction works was created. For more information to the new production here.

APR 10, 2017 13:30 CET

9 Short News-DT Ausbildung Siegel

LR Health & Beauty honoured as best provider of apprenticeship scheme

LR Health & Beauty is one of the best providers of apprenticeship scheme in Germany. This is the result of a survey conducted by the German business magazines Focus and Focus Money in cooperation with the PR agency Faktenkontor that was published in the current issue (04/2017) of Focus magazine.

“We are very proud to receive this award. It is a great acknowledgement of our work,” says Barbara Wolff, HR Manager at LR Health & Beauty. The evaluation considered several factors, including apprenticeship success, as grades and hiring rates, as well as structural data such as support and mentoring programmes. LR Health & Beauty achieved full score in all domains.

APR 5, 2017 10:30 CET

8 Heursen-FB-Screenshot

Thomas Heursen now on Facebook

The LR management is expanding its communication in the social media. Visit our General Manager, Thomas Heursen, on Facebook. Our CEO, Dr. Thomas Stoffmehl, joined Facebook a short while ago, now our General Manager Global Partner Relations is also present on Facebook with his own page .

Our aim at LR is to offer our sales partners optimum support to help them advance their career. Education and training are key for becoming more successful. As General Manager Global Partner Relations Thomas Heursen is active at partner events all over the world and knows exactly what matters for a successful MLM career. On Facebook, he will share his knowledge on this topic and many other exciting subjects and answer your questions, of course. He gets help and support from his editorial team.

APR 3, 2017 9:30 CET

7 Short News-Kurznews-Dr.-Stefan-Biel

New Director Research and Development 

Dr. Stefan Biel is the new Director of Research and Development at LR Health & Beauty. "I am really looking forward to the new task and the challenge. Technology opens up vast possibilities. However, our objective is to develop products that also meet the needs of sales partners and consumers, “ says Dr. Stefan Biel, Director Research & Development.

The graduate biotechnologist has extensive experience in the cosmetics and lifestyle sector. At Beiersdorf AG he has been responsible for various brands for 15 years in the area of analytics and research, for instance Nivea. Most recently Dr. Stefan Biel was in charge of the international consumer goods group Fontem Ventures in the field of product innovations. Due to his expertise, among others in the area of skin biology, he is not only sought after by companies, but also contributes to numerous specialist magazines and gives lectures.

MAR 28, 2017 10:17 CET

6 Short News-Kurznews-Presseergebnisse

LR in the press 

2016 was a successful year for LR, which is also evident from the publications in the media. "One of our goals in 2016 was to increase public awareness of the LR brand. Judging from the many articles that have been published, we have been successful,” said Dr. Thomas Stoffmehl, CEO of LR Health & Beauty. In total, LR was mentioned in over 1,500 contributions.

As varied as the company are the topics covered by the press. LR products are very well received in the media and were presented in numerous well-known magazines such as Für Sie, Freundin, Bild der Frau, Closer und Myself in 2016 - from the anti-aging system ZEITGARD to our LR fragrances through to the Aloe Vera products.

But the company and the LR business model were also extensively covered. Auto Bild, for instance, reported on the big LR car handover, the specialist magazine Markenartikel wrote a portrait of LR and Focus Money accompanied the project "CEO for 1 Day" as a cooperation partner. 

An excerpt of the great publications can be found in our press room. Enjoy reading!

MAR 23, 2017 10:14 CET

4 Direktvertrieb LR-Health- -Beauty-1

Interview with Handelsblatt

Where is direct sales heading? How has the industry changed? How important are regular customers? Dr. Thomas Stoffmehl, CEO of LR Health & Beauty and Chairman of the European direct sales association Seldia, discussed these and many more questions with the German business newspaper Handelsblatt.

In October 2016, Dr. Thomas Stoffmehl was elected Chairman of Seldia. The association represents the direct sales industry in Europe. In an interview with Handelsblatt, Dr. Thomas Stoffmehl gives an insight into the direct sales industry which has been booming for many years now. In Europe alone, the sector recorded more than 32 billion euros in sales in 2015, almost half of which was generated in Germany - with upward tendency. Europe is the third largest market after Asia and the USA. Direct selling is in line with the consumer’s spirit of the times. Today, customers want to be addressed and advised individually. In addition, they are looking for a sense of community when shopping. This and much more is offered by direct sales. Read the whole interview here.

MAR 16, 2017 10:36 CET

5 Short News-Dr.-Thomas-Stoffmehl-zu-Besuch-beim-RTL-Kinderhaus-Stuttgart

Record donation at LR Global Kids Fund

Huge success for LR Global Kids Fund: the association achieved a record in donations last year: a total of around EUR 340,000 were raised for the good cause. Increase of 52 percent compared to 2015.

The number of sponsoring members also increased significantly compared to the previous year: from 500 in 2015 to 795, an increase of 59%. “We have advanced the development of the LR Global Kids Fund even further last year. The significant increase in members is a testament to the association’s great work. I am very proud of that,” said Dr. Thomas Stoffmehl, Chairman of the LR Global Kids Fund. The donations go to national and international charity projects that promote the talents and health of children and young people. New projects include the RTL children's homes in Stuttgart and Leipzig, which received EUR 100,000 from the LR Global Kids Fund last year. 

For more information, click here

MAR 13, 2017 15:48 CET

NK-03 2017-LR-1

LR remains on growth track

With a turnover of approx. EUR 258 million, LR recorded an increase of 15 % (net of currency effects) compared to the previous year. In 2016, we developed more careers at LR worldwide than ever before. Thus, LR continues on the track for success.

The promotion and targeted support of the LR sales partners will take centre stage again in 2017. To this end, the careers of the sales partners must be developed and they must be given the opportunity to expand their network successfully. We have already taken appropriate measures in the past year, which are currently being developed further. In an interview with the industry magazine Network-Karriere, CEO Dr. Thomas Stoffmehl takes a look back at a very successful business year and reports on future plans and challenges. Enjoy reading!

FEB 22, 2017 15:35 CET

1 Short News-FB Profil Dr Thomas Stoffmehl

CEO on Facebook

Connect to our CEO, Dr. Thomas Stoffmehl, on Facebook. Since 17 February 2017, he informs about company news, current industry trends and the latest products there.

Transparency and rapid, direct exchange are becoming increasingly important to LR. This applies both to cooperation with partners and company management. All sales partners and employees in the international LR family should be informed about interesting facts from the company in a rapid and direct, but also entertaining way. At the same time, the exchange and dialogue should be intensified. The social media offers a good opportunity to do so. With the support of his editorial team, Dr. Thomas Stoffmehl will regularly provide updates on the company and answer your questions.

FEB 16, 2017 10:10 CET

2 Short News-Am-Kickertisch

CEO for 1 Day at LR

A broad range of topics and a management that encourages dialogue with employees and sales partners. This is what Dr. Thomas Stoffmehl, CEO at LR Health & Beauty, impressed Sebastian Schutz from Bedburg with.

The 17 year old student was “CEO for 1 Day” at LR Health & Beauty – a joint initiative of Focus Money and LR. A taut programme was waiting for the high school graduate: welcoming new employees, a CEO breakfast, a telephone conference with a top sales partner, a tour of the production site and a meeting at the LR Mediafactory. There was still time to have some fun, for instance at the kicker table. LR employees challenged the high school graduate and the CEO to a match. Read about what the student thinks of his eventful day in the latest issue (8/2017) of Focus Money.

FEB 16, 2017 10:04 CET

3 Short News-LR-28-Tage-Body-Mission-U  bung-6

On track for success with the Body Mission

Our new 28-Days Body Mission has been on the market since the beginning of the year. LR nutritional experts have developed an overall concept that brings together all that is required for easy and healthy weight loss.

The programme includes tasty and well-balanced meals, physical exercises and lots of extras for sustained motivation. Feedback has been very positive so far. To date, the 28-Days Body Mission box has been ordered over 3500 times. The enthusiastic response from our LR partners shows us that we strike a chord with consumers with our 28-Days Body Mission. We also presented the programme to the media and received very good feedback as well. We already look forward to the publications. For clippings, please refer to our media echo.

FEB 16, 2017 10:00 CET

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