Short news archive

34-Shortnews LR-ZEITGARD-Maske

The anti-age mask with wow effect

The beginning of autumn is marked by a very special highlight for LR. LR ZEITGARD Serox Instant Result Mask provides smoother, firmer and tighter skin in just 20 minutes! The innovative mask is a highly effective anti-age care product with an instantly visible and noticeable effect after only one application. The wow effect is guaranteed. For more information, click here.

OCT 02, 2017 8:30 CET

33-Shortnews-Memorable experiences at the Elite Trip to Bali

Memorable experiences at the Elite Trip to Bali

Ambition and commitment pay off at LR. Particularly successful sales partners can qualify and take part in the Elite Trip. This time, the destinations were Bali and Singapore.

In the midst of a beautiful setting, the participants are currently experiencing unforgettable moments. "Our sales partners are the pillars of our success. Recognition and appreciation of the partners’ commitment is an essential component of the LR corporate culture. Events such as the elite trip provide both incentive and motivation", says CEO Dr. Thomas Stoffmehl. Impressions of the Elite Trip 2017 can be found on the Facebook pages of the LR Management.
Facebook: CEO.LR & ThomasHeursen.LR

SEP 27, 2017 11:45 CET

LRGKF Aktionsbild-Erzaehl-von-uns

LR doubles its donation for each new sponsor!

The LR Global Kids Fund e.V. would like to expand its commitment for disadvantaged children. This can only be achieved with supporters. "Tell us about you" is the name of the campaign through which sponsoring members refer new sponsoring members. Participation literally pays off.

In the future, the LR Global Kids Fund would like to convince 2,000 people of its important work for children and win them as sponsoring members. Therefore LR Health & Beauty doubles its donation and contributes an additional EUR 20 to the child welfare association for every person who becomes a sponsoring member until October, 3. Donate now!

SEP 25, 2017 10:30 CET

LR-ALOE-VIA

Enthusiasm for LR ALOE VIA

The Aloe Vera care line LR ALOE VIA has been on the market for two months now. The new brand and the tailor-made sales concept have sparked great enthusiasm among the international LR sales partners.

One month after the launch, the sales figures of the Aloe Vera products increased by 10 % compared to the previous year. Apart from the body care products, the baby care products are highly sought-after as well. The LR ALOE VIA brand is also well received in the media, where the products are being presented. A selection of articles can be found in our press echo.

SEP 18, 2017 12:15 CET

LR-Autokonzept---ein-Erfolgsmodell

The LR car concept - a success model

Since its launch in 1995, the car concept of LR Health & Beauty has developed into an absolute success model. Already more than 17,500 cars were sold to sales partners in 28 countries. LR cooperates with well-known large automobile manufacturers and offers strong brands, such as Mercedes, Porsche, BMW, Audi and VW.

Many sales partners use the car not only as a classic company car, but also as a family car. This improves mobility and ensures independence and flexibility, and thus also a higher quality of life. Read more about the LR car concept here.

SEP 11, 2017 11:00 CET

MLM Videos

MLM clips on Facebook – new video series

Direct sales in Europe is booming: For 32 years, LR has successfully asserted its position as a network marketing company on the international market.

What makes this business model so appealing? What characterises a successful sales partner? How does LR position itself for the future? All these questions will be answered in our new video series on the MLM business model that will be posted on the Facebook pages of the Management in September. Enjoy watching! Facebook: CEO.LR & ThomasHeursen.LR

SEP 08, 2017 12:00 CET

LR Entwuerfe-Neue-Aloe-Vera-Produktion-Ahlen-Porschestrasse-Frontansicht Copyright-Assmann-Gruppe

Most modern Aloe Vera production plant in Europe

Only a few months to go: At the end of the year, the most modern production plant in Europe will go into operation for LR Aloe Vera products. Until then, the work is in full swing.

The popular LR Aloe Vera drinking gels will be produced in the new Aloe Vera production site at Porschestraße in Ahlen. Quality has top priority. The highest hygienic standards apply at the production site. The tanks used for the production of the Aloe Vera Drinking Gels are manufactured individually; there are no ready-made solutions here. The dimensions are huge. Each of the three high-tech containers is 6.5 metres high with a capacity of 39,000 litres. The machinery corresponds to the latest state of the art. You can find more information about the large project of LR on the website and in our latest press release.

SEP 07, 2017 11:00 CET

26-Shortnews-Dinner Willi u Marco Facebook-6623

The successful path to the next career level

Numerous LR sales partners have reached the next career level in the past weeks. Our congratulations to new 2 Star Presidents as well as Platinum Orga Leaders for their tremendous achievement. A reason to celebrate.

Everyone can bring in their own personality and their goals at LR and everyone has their own definition of success. Essential basic principles are driven by diligence, willingness to learn and good communication skills. The honoured sales partners demonstrate what is possible. For impressions of the festive events where they were honoured click here.

AUG 31, 2017 10:00 CET

LR-Sondereditionen-New Wave-Henkelbecher Copyright-Dario-Ronge

Sales campaigns: Already more than EUR 150,000 raised for the LR Global Kids Fund

Successful interim report: This year, LR Health & Beauty will increase its sales campaigns for the LR Global Kids Fund e.V. for which a specific amount will be donated. To this end, over EUR 150,000 have already been raised.

For instance, one of this year’s highlights are the high-quality porcelain cups by Villeroy & Boch in the Cistus and Aloe Vera design. LR will donate EUR 10.00 to the LR Global Kids Fund e.V for each porcelain cup sold. Further information is available here.

AUG 23, 2017 10:30 CET

Aloe-Vera Kurznews-24

Aloe Vera – the true all-rounder

Our new Aloe Vera care brand LR ALOE VIA has been on the market for over one month now. There is hardly any other natural product that has had as much success in the beauty and health sector as the Aloe Vera plant and virtually no active ingredient with as much convincing effects.

Aloe Vera is a natural moisture booster and a true all-rounder. The plant’s leaf gel contains a unique combination of active ingredients, including vitamins, minerals and amino acids. All LR ALOE VIA products comply with strict quality standards. "As one of the globally leading manufacturers of Aloe Vera products, we attach great importance to controlled manufacturing processes," said Jessica Deventer, Vice-President Marketing and Communication at LR Health & Beauty. For more information on LR ALOE VIA please click here.

AUG 16, 2017 9:15 CET

Aloe-Vera-Produktion Skywalk

Transparent insights into our production

The external façade has been completed. Now the interior design of the new Aloe Vera production site in Ahlen is in progress. All individuals involved in the project are working at full speed to have the project completed by the end of this year. One of the highlights is the glazed 40m corridor - the skywalk - which runs parallel to the production building.

This corridor allows an insight into the production so visitors can follow the individual processing steps of the Aloe Vera Drinking Gels live - from mixing to filling. Our CEO Dr. Thomas Stoffmehl reports regularly on the progress on his Facebook page.

AUG 11, 2017 9:45 CET

22-Shortnews-Top-5-direct-selling-markets-in-the-EU-2016 Seldia

Continued growth rates for direct selling in Europe

Direct sales in Europe is booming: The sector has grown its sales with 3% in 2016 to reach EUR 32.9 billion, as has been reported by the Global Direct Selling Association WFDSA and the European Direct Selling Association Seldia. Germany is top direct selling country.

For the first time wellness products are the top product category in Europe (32%), followed by cosmetics & personal care (25%) and household appliances (12%). “We are seeing an increased consumer focus on health and beauty across all age groups. Consumers attach increasing importance to a healthy lifestyle with high quality products from direct sales,” states Dr. Thomas Stoffmehl, Chairman of Seldia and CEO of LR Health & Beauty. For more information about Seldia, click here.

AUG 04, 2017 10:15 CET

20-Shortnews Autouebergabe Rastatt

LR Autokonzept – 200 Mercedes Benz Fahrzeuge übergeben

Das LR Autokonzept ist ein wesentlicher Erfolgsfaktor für den Geschäftsaufbau der Vertriebspartner. LR stellt seinen Vertriebspartnern attraktive Fahrzeugmodelle zu exklusiven Konditionen zur Verfügung. Im Rahmen einer großen Autoübergabe wurden in Rastatt 200 Mercedes-Benz GLA-Klassen übergeben.

Mehr als 400 Gäste kamen am 8. Juli ins Kundencenter von Mercedes-Benz in Rastatt und nahmen dort voller Stolz ihr neues Fahrzeug im LR Design und mit Wunschkennzeichen entgegen. Mercedes-Benz ist langjähriger Kooperationspartner von LR. Mehr Bilder von der feierlichen Übergabe finden Sie auf der Facebook-Seite von Sido Hofman, Country Manager Germany. Mehr über das Autokonzept erfahren Sie hier.

Jul 17, 2017 14:15 CET

19-Shortnews-Topping-out ceremony for new Aloe Vera production site

Topping-out ceremony for new Aloe Vera production site

The new production site for the Aloe Vera Drinking Gels at the LR headquarters in Ahlen takes on shape. The external façade has already been completed. Construction work is progressing rapidly.

Numerous experts are involved in the realisation of the large-scale project - from LR employees from production, laboratory and logistics through to external specialists, e.g. planners and architects as well as building construction and building automation experts. They all celebrated the topping out on Friday, 7 July. You can find more information and pictures here and on the Facebook accounts of the LR management.

Jul 12, 2017 8:00 CET

LR-ALOE-VIA Aloe-Vera-Konzentrat kl

LR launches new care brand LR ALOE VIA

LR Health & Beauty has been developing and manufacturing Aloe Vera products for 15 years. As of 1 July, the company has launched the new LR ALOE VIA brand with a range of 40 care products for the whole family.

“On the way to naturally beautiful and healthy skin – this is what LR ALOE VIA stands for. The product lines offer all-round care for the whole family, whether young or old, everyone can find the right product for their care needs in the brand’s product diversity - from the main Face Care, Body Care, Special Care and Oral Care lines to the Hair Care, Men Care and Baby Care sub-lines,” said Jessica Deventer, Vice President Marketing and Communication at LR Health & Beauty. For more information about the new care brand, click here.

Jul 04, 2017 9:00 CET

17-Shortnews-Academy

Promoting the career with the Junior Team Leader Academy

LR attaches great importance to optimally supporting its sales partners in their business development. On 10 and 11 June, an international Junior Team Leader Academy took place in Hamm, which was all about a successful LR career.

In the course of a guided tour at LR, the partners who had qualified for the Academy were able to get to know the company at first hand. During the two days, the participants learned all about LR's business opportunities, the marketing plan and how to successfully master their tasks as a Junior Team Leaders and further their personal careers. Learn more about the LR training programme here.

JUN 19, 2017 14:35 CET

16-Short News-LRGKF-EN

EUR 10 donation for each new sponsoring member

A total of LR Global Kids Fund 900 sponsoring members are providing sustainable support for children in need. This makes us proud and proves that we are on the right track with our efforts. But our goals for the next few years are ambitious: In the future, the LR Global Kids Fund would like to convince 2,000 people of its work and win them as sponsoring members. In order to make it more attractive to donate, LR Health & Beauty contributes an additional EUR 10.00 to the child welfare association for every person who becomes a sponsoring member from 1 June to 15 September 2017. Tell other partners! With your help, we are able to expand our joint commitment even further!

Become a sponsoring member now!

JUN 6, 2017 10:00 CET

2017-05-26_Zeitraffer AloeVeraProduktion

Aloe Vera production progresses

The construction work for the new LR Aloe Vera production facility is in full swing and the construction of the building is progressing rapidly. We will keep you up to date on the progress.

To this end, we have created a new section on our website. There, you will find information on the large-scale project of LR as well as the development steps up to now, from contract signing in October last year to the cornerstone ceremony on 7 April 2017. Time-lapse videos will provide you with insights from the construction site at Porschestrasse in Ahlen. Periodic updates are also available at the Facebook accounts of the Managing Directors Dr. Thomas Stoffmehl and Thomas Heursen.

MAY 26, 2017 11:00 CET

20 Jahre Finnland

LR Finland celebrates its 20th anniversary

LR is one of the leading direct sales companies in Europe and is active in 28 countries - also in Scandinavia. This year, LR Finland celebrates its 20th anniversary.

"In order to provide the best possible support for our sales partners in Finland, we have focused our activities on support opportunities," says Markus Rieker, Vice President of Region 4 at LR Health & Beauty. Last year, the online shop, which was long awaited by the partners, went live. In addition, the Club 1000 was created for top partners. They will receive special trainings for the establishment of their structure, for instance. "In the anniversary year, we are also introducing a new sales concept that allows our partners to build up their business in an even more targeted manner than before," Rieker continued.

MAY 19, 2017 8:30 CET

Badanesi Turan

International commitment for direct sales

LR supports the direct sales industry on an international scale. Employees demonstrate passionate commitment to the standards and further development of the direct sales industry in their respective country at association level.

Ömer Barış Turan, LR Country Manager in Turkey, was elected the new chairman of the Turkish direct sales association Doğrudan Satış Derneği. Antonello Badanesi, LR Country Manager Italy, was re-elected as board member of the Italian direct sales association Avedisco. He is also the chairman of the Direct Selling Consortium. This is a great confirmation of the excellent work of the two LR Managers. Congratulations! We are very proud!

MAY 12, 2017 10:30 CET

LR-Health- -Beauty Grundsteinlegung

Cornerstone ceremony for LR’s Aloe-Vera production site in Ahlen

Preparations for the construction of the new aloe vera production site of LR Health & Beauty are in full swing. On 7 April 2017 the cornerstone ceremony took place on the premises at Porschestrasse with all involved including representatives of the City of Ahlen.

“I am very pleased that the construction works start now. The new production site is part of our sustainable growth strategy. In this way, we are reinforcing our claim “Made in Germany” with the highest quality standard and take account of the increasing demand of our aloe vera products”, said Dr. Thomas Stoffmehl, CEO LR Health & Beauty. In the past months clearing works were executed, and about 7,000 cubic metres of earth were excavated which corresponds to around 600 truckloads. Furthermore, drainage pipes were laid and the basis for construction works was created. For more information to the new production here.

APR 10, 2017 13:30 CET

9 Short News-DT Ausbildung Siegel

LR Health & Beauty honoured as best provider of apprenticeship scheme

LR Health & Beauty is one of the best providers of apprenticeship scheme in Germany. This is the result of a survey conducted by the German business magazines Focus and Focus Money in cooperation with the PR agency Faktenkontor that was published in the current issue (04/2017) of Focus magazine.

“We are very proud to receive this award. It is a great acknowledgement of our work,” says Barbara Wolff, HR Manager at LR Health & Beauty. The evaluation considered several factors, including apprenticeship success, as grades and hiring rates, as well as structural data such as support and mentoring programmes. LR Health & Beauty achieved full score in all domains.

APR 5, 2017 10:30 CET

8 Heursen-FB-Screenshot

Thomas Heursen now on Facebook

The LR management is expanding its communication in the social media. Visit our General Manager, Thomas Heursen, on Facebook. Our CEO, Dr. Thomas Stoffmehl, joined Facebook a short while ago, now our General Manager Global Partner Relations is also present on Facebook with his own page https://www.facebook.com/ThomasHeursen.LR/ .

Our aim at LR is to offer our sales partners optimum support to help them advance their career. Education and training are key for becoming more successful. As General Manager Global Partner Relations Thomas Heursen is active at partner events all over the world and knows exactly what matters for a successful MLM career. On Facebook, he will share his knowledge on this topic and many other exciting subjects and answer your questions, of course. He gets help and support from his editorial team.

APR 3, 2017 9:30 CET

7 Short News-Kurznews-Dr.-Stefan-Biel

New Director Research and Development 

Dr. Stefan Biel is the new Director of Research and Development at LR Health & Beauty. "I am really looking forward to the new task and the challenge. Technology opens up vast possibilities. However, our objective is to develop products that also meet the needs of sales partners and consumers, “ says Dr. Stefan Biel, Director Research & Development.

The graduate biotechnologist has extensive experience in the cosmetics and lifestyle sector. At Beiersdorf AG he has been responsible for various brands for 15 years in the area of analytics and research, for instance Nivea. Most recently Dr. Stefan Biel was in charge of the international consumer goods group Fontem Ventures in the field of product innovations. Due to his expertise, among others in the area of skin biology, he is not only sought after by companies, but also contributes to numerous specialist magazines and gives lectures.

MAR 28, 2017 10:17 CET

6 Short News-Kurznews-Presseergebnisse

LR in the press 

2016 was a successful year for LR, which is also evident from the publications in the media. "One of our goals in 2016 was to increase public awareness of the LR brand. Judging from the many articles that have been published, we have been successful,” said Dr. Thomas Stoffmehl, CEO of LR Health & Beauty. In total, LR was mentioned in over 1,500 contributions.

As varied as the company are the topics covered by the press. LR products are very well received in the media and were presented in numerous well-known magazines such as Für Sie, Freundin, Bild der Frau, Closer und Myself in 2016 - from the anti-aging system ZEITGARD to our LR fragrances through to the Aloe Vera products.

But the company and the LR business model were also extensively covered. Auto Bild, for instance, reported on the big LR car handover, the specialist magazine Markenartikel wrote a portrait of LR and Focus Money accompanied the project "CEO for 1 Day" as a cooperation partner. 

An excerpt of the great publications can be found in our press room. Enjoy reading!

MAR 23, 2017 10:14 CET

4 Direktvertrieb LR-Health- -Beauty-1

Interview with Handelsblatt

Where is direct sales heading? How has the industry changed? How important are regular customers? Dr. Thomas Stoffmehl, CEO of LR Health & Beauty and Chairman of the European direct sales association Seldia, discussed these and many more questions with the German business newspaper Handelsblatt.

In October 2016, Dr. Thomas Stoffmehl was elected Chairman of Seldia. The association represents the direct sales industry in Europe. In an interview with Handelsblatt, Dr. Thomas Stoffmehl gives an insight into the direct sales industry which has been booming for many years now. In Europe alone, the sector recorded more than 32 billion euros in sales in 2015, almost half of which was generated in Germany - with upward tendency. Europe is the third largest market after Asia and the USA. Direct selling is in line with the consumer’s spirit of the times. Today, customers want to be addressed and advised individually. In addition, they are looking for a sense of community when shopping. This and much more is offered by direct sales. Read the whole interview here.

MAR 16, 2017 10:36 CET

5 Short News-Dr.-Thomas-Stoffmehl-zu-Besuch-beim-RTL-Kinderhaus-Stuttgart

Record donation at LR Global Kids Fund

Huge success for LR Global Kids Fund: the association achieved a record in donations last year: a total of around EUR 340,000 were raised for the good cause. Increase of 52 percent compared to 2015.

The number of sponsoring members also increased significantly compared to the previous year: from 500 in 2015 to 795, an increase of 59%. “We have advanced the development of the LR Global Kids Fund even further last year. The significant increase in members is a testament to the association’s great work. I am very proud of that,” said Dr. Thomas Stoffmehl, Chairman of the LR Global Kids Fund. The donations go to national and international charity projects that promote the talents and health of children and young people. New projects include the RTL children's homes in Stuttgart and Leipzig, which received EUR 100,000 from the LR Global Kids Fund last year. 

For more information, click here

MAR 13, 2017 15:48 CET

NK-03 2017-LR-1

LR remains on growth track

With a turnover of approx. EUR 258 million, LR recorded an increase of 15 % (net of currency effects) compared to the previous year. In 2016, we developed more careers at LR worldwide than ever before. Thus, LR continues on the track for success.

The promotion and targeted support of the LR sales partners will take centre stage again in 2017. To this end, the careers of the sales partners must be developed and they must be given the opportunity to expand their network successfully. We have already taken appropriate measures in the past year, which are currently being developed further. In an interview with the industry magazine Network-Karriere, CEO Dr. Thomas Stoffmehl takes a look back at a very successful business year and reports on future plans and challenges. Enjoy reading!

FEB 22, 2017 15:35 CET

1 Short News-FB Profil Dr Thomas Stoffmehl

CEO on Facebook

Connect to our CEO, Dr. Thomas Stoffmehl, on Facebook. Since 17 February 2017, he informs about company news, current industry trends and the latest products there.

Transparency and rapid, direct exchange are becoming increasingly important to LR. This applies both to cooperation with partners and company management. All sales partners and employees in the international LR family should be informed about interesting facts from the company in a rapid and direct, but also entertaining way. At the same time, the exchange and dialogue should be intensified. The social media offers a good opportunity to do so. With the support of his editorial team, Dr. Thomas Stoffmehl will regularly provide updates on the company and answer your questions.

FEB 16, 2017 10:10 CET

2 Short News-Am-Kickertisch

CEO for 1 Day at LR

A broad range of topics and a management that encourages dialogue with employees and sales partners. This is what Dr. Thomas Stoffmehl, CEO at LR Health & Beauty, impressed Sebastian Schutz from Bedburg with.

The 17 year old student was “CEO for 1 Day” at LR Health & Beauty – a joint initiative of Focus Money and LR. A taut programme was waiting for the high school graduate: welcoming new employees, a CEO breakfast, a telephone conference with a top sales partner, a tour of the production site and a meeting at the LR Mediafactory. There was still time to have some fun, for instance at the kicker table. LR employees challenged the high school graduate and the CEO to a match. Read about what the student thinks of his eventful day in the latest issue (8/2017) of Focus Money.

FEB 16, 2017 10:04 CET

3 Short News-LR-28-Tage-Body-Mission-U  bung-6

On track for success with the Body Mission

Our new 28-Days Body Mission has been on the market since the beginning of the year. LR nutritional experts have developed an overall concept that brings together all that is required for easy and healthy weight loss.

The programme includes tasty and well-balanced meals, physical exercises and lots of extras for sustained motivation. Feedback has been very positive so far. To date, the 28-Days Body Mission box has been ordered over 3500 times. The enthusiastic response from our LR partners shows us that we strike a chord with consumers with our 28-Days Body Mission. We also presented the programme to the media and received very good feedback as well. We already look forward to the publications. For clippings, please refer to our media echo.

FEB 16, 2017 10:00 CET

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