Success concept

LR is one of Europe’s leading direct sales enterprises. Since its foundation in 1985, LR has recorded enormous sales growth. LR’s success is based on five unique success factors, defined values and a clear vision.

Our vision

LR’s vision is to become a globally leading direct sales enterprise. Read more

Success factors

With our five reliable success factors, LR is guaranteed success.Read more


For LR, people are paramount LR’s values demonstrate this.Read more

Code of ethics

Sets a benchmark for fair interaction with one another and stands for a clear presentation of LR’s values.Read more

Why LR

Company carRemuneration systemRecognition
Success stories

LR products

ZEITGARDProducts cataloguesAloe VeraMind MasterColostrumMicrosilverSeroxPLATINUMDeluxe

LR star-concept

Guido Maria KretschmerCristina FerreiraKarolina KurkovaBruce Willis

Company LR

DevelopmentDirect salesPress centerLR GLOBAL KIDS FUND
Dr. Thomas StoffmehlThomas HeursenDr. Andreas LaabsPatrick Sostmann

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Mercedes-BenzVolkswagenPorscheDHLIASCSGS INSTITUT