The 5 pillars of success

LR has been a thriving company for 30 years. Our success is founded on a clear vision, unique pillars of success and inherent values. 

1. Top quality: German standards

INSTITUT FRESENIUS Regular Quality Control

LR’s quality standards are exemplary. LR only cooperates with experienced raw materials suppliers and our entire range is permanently subject to both internal and external quality assurances. This is one of the reasons why the Aloe Vera Drinking Gels have been awarded the renowned INSTITUT FRESENIUS seal of approval – a first for the market! 

Our quality commitment is also founded on product innovations that enthuse our partners and clients around the globe. 

2. Star concept – Cooperation with celebrities

Bruce-Willis

When international stars wish to launch their own fragrance line or care products, they often contact LR. The ‘Star concept' pillar of success offers unique advantages: 

Up-close with the stars: The celebrities are actively involved in their product's design process. We take ‘Exclusively LR’ literally. 

Confidence: The fact that LR has gained the confidence of international stars testifies to the professionalism and excellent reputation that the company enjoys worldwide. 

3. Car plan: An industry leader

porsche weiss

The LR car plan is rewarding and motivating. Partners do not have to wait long before they have the opportunity to drive one of our special LR Polos. 

To keep LR partners motivated, success is rewarded with a car from the Mercedes Benz fleet

The highlight of the car plan is that top partners are rewarded with a white LR Porsche

4. Bonus system: Fair, transparent and tested

Scheckuebergabe

LR’s bonus system has proven its worth over the past 25 years and is the only one of its kind on the market. 

On top of the bonus, there is an average 40% margin, and other attractive perks such as the LR Academy, invitations to events and trips and the car plan, part of the 'marketing plan' pillar of success. 

Success is thus entirely dependent on personal ambition and individual commitment. 

5. Top training and service: Tailored to our partners

Headteaser Training

Our partners' training is of great importance to LR. That is why the LR Academy accompanies each LR partner individually and professionally up each rung on the career ladder. 

LR’s service values are oriented towards the highest standards. From order processing and product advice, communication and safety issues to the delivery service and quality of delivery, our partners’ concerns are given top priority

These Celebrities are part of the LR Starbox:

Bruce Willis

Karolina Kurkova

Cristina Ferreira

More than 5,000 LR Polos were driving on european roads in 2011.

More about VW & LR

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Our innovative bonus system gives everyone a chance to make changes for the better.

 


Do you also want to share in LR’s success?

Why LR

Values
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Success stories

LR products

Products cataloguesLR ALOE VIALR ZEITGARDDeluxe

LR star-concept

Guido Maria KretschmerCristina FerreiraKarolina KurkovaBruce Willis

Company LR

DevelopmentDirect salesPress centerLR GLOBAL KIDS FUND
Dr. Thomas StoffmehlThomas HeursenDr. Andreas Laabs

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