Passion, Trust, Responsibility

LR’s aim and duty is to give every individual on the planet the chance to better their quality of life: thanks to innovative and high-quality products, an attractive business model for sales partners, numerous opportunities for all employees and excellent quality and competence in all that LR undertakes. 

The corporation’s culture - value-orientated, responsible with focus on people – paves the way for LR's long-term international success. It takes account of the balance between innovation and tradition as well as flexibility and stability. On the one hand, it is essential in LR’s business to support new processes, mechanisms and tools, and on the other hand to ensure value-oriented and responsible action.

For LR, people are paramount. With passion, trust and responsibility.

Passion: Passion for people, the products and the business. For LR and its sales partners, people are paramount. All of the company’s actions revolve around our partners’ success. LR is passionate about making other people successful. The successful LR partners have recognised that: LR isn’t about work - it’s a way of life. 

Trust: Essential on every level - suppliers, cooperation partners, employees and of course sales partners. LR is fair, transparent and honest. LR doesn’t conduct business at people’s expense, but together with and for people. At LR, everyone who shows commitment and good will has the opportunity to reach the top of the ladder, whatever their professional qualifications and when they joined the company.

Responsibility: We act like ‘good citizens’ towards the environment. LR products are certified and fulfil the very highest standards. As a global leading enterprise, LR nevertheless thinks locally and takes responsibility for the people and countries where it operates. Through the LR GLOBAL KIDS FUND, LR also assumes responsibility for LR markets by providing practical support, for example local charity projects.