Perfume success story continues

LR Health & Beauty extends co-operation with Guido Maria Kretschmer

Ahlen (Germany), 18^th September 2018 - Guido Maria Kretschmer and LR Health & Beauty have decided to extend their cooperation agreement. The successful German fashion designer already created two fragrances for the Westphalian direct sales company in 2015 and in doing so, proved to have a good nose for trends. Both fragrances instantly became best sellers - for LR sales partners and customers alike. Last year, the Eau de Parfum for Women even evolved into the most popular LR fragrance. Now it is time to continue this mutual success story: The international launch of new creations is already in the pipeline.

"It's a pleasure to work with a professional partner such as LR who understands my thoughts, my ideas of a fragrance and who supports me in turning this experience, this magic, into reality. And there's a strong chemistry on a personal level as well. For me, this is very important – not only personally but also for a perfect result," says Kretschmer. Jessica Deventer, Vice President Marketing & Communication at LR, also looks forward to continuing the partnership with the congenial style expert: "It is fascinating to accompany Guido Maria Kretschmer during his creative process. Just as in fashion, his work is always centred around people, and thus he is able to create products that really cater to their needs. His authenticity and down-to-earth attitude inspire both our sales partners and customers." Apart from their demand for high quality products, Guido Maria Kretschmer and LR also share the same origin: The successful designer grew up in Westphalia in close proximity to LR's present HQ.

Cooperating with both national and international celebrities plays an important role in the product development process of LR. Besides the exclusive creations by Guido Maria Kretschmer, the company, as a leading supplier of beauty and health products in the direct sales industry, also features best-selling fragrances created by actor Bruce Willis and top model Karolina Kurkova.

Guido Maria Kretschmer is a German fashion designer and maintains showrooms in his home town Münster as well as in Berlin. He counts national and international companies such as Deutsche Telekom, Kempinski Hotels and Maritim Hotels among his established clientele. Since 2005, he is one of the most famous designers in Germany. Guido Maria Kretschmer has reached a celebrity status in Germany with his show "Shopping Queen", which first aired in January 2012 and was awarded the German Television Award for "Best Docutainment" as well as the Golden Camera Award. Guido Maria Kretschmer also presented his fashion on "Germany's Next Topmodel", made a guest appearance in the jury of "Das perfekte Model" and is a member of the jury of "Das Supertalent". 

Under the motto “More quality for your life“, the LR Group with headquarters in Ahlen/Westphalia produces and markets various health and beauty products in around 28 countries. The range includes care and decorative cosmetics, dietary supplements and perfumes. In the fragrance segment, the company, which was founded in 1985, has established exclusive cooperations with celebrities such as Guido Maria Kretschmer, Karolina Kurkova and Bruce Willis. With 1,200 employees as well as thousands of registered sales partners and customers, LR is one of Europe’s leading direct sales enterprises. LR's strong market position is based above all on a high-quality product range and an attractive bonus and training plan which is unsurpassed in the industry. LR also established the LR Global Kids Fund e. V. which provides efficient and unbureaucratic support for deprived children and their families in many different countries around the world in cooperation with local institutions.

Your contact:

LR Health & Beauty
Almut Kellermeyer
Head of PR / Public Affairs
Kruppstrasse 55
59227 Ahlen, Germany
Tel: +49 2382 7060 106
Email: a.kellermeyer@LRworld.com

impact Agentur für Kommunikation GmbH
Angela Klemann
Holzhausenstrasse 73
60322 Frankfurt am Main, Germany
Tel.: + 49 69 955264-29
Email: a.klemann@impact.ag