Award for extraordinary commitment

Stadt Ahlen Preis 2018 Ahlener Mammut

"Business Award of the City of Ahlen" is awarded to LR Health & Beauty

Ahlen, May 2018 – The jury has made its decision: This year, the twelfth “Business Award of the City of Ahlen has been awarded to LR Health & Beauty. At a festive gala on 8 November, the "Ahlen Mammoth" will be handed over to the representative and CEO of LR Health & Beauty, Dr. Thomas Stoffmehl, by the City of Ahlen in cooperation with the Pro Ahlen association as well as the Wirtschaftsförderungsgesellschaft Ahlen (business development agency, WFG).

"LR Health & Beauty presents itself as an exceptionally successful company with a strong local presence," states the mayor of Ahlen, Dr. Alexander Berger, as a reason for the decision. Founded in 1985 under the name "LR Cosmetic", LR today is one of the strongest-selling direct sales companies in Europe. "I am pleased to see that both our economical success and our bond with our home town have managed to convince the jury", says Dr. Thomas Stoffmehl. "Time and again, we proudly invite our top leaders and partners from 28 countries to our headquarters in Ahlen. The visitor concept is enthusiastically welcomed by all of them." Apart from the administration, the Ahlen site also accommodates the international logistics centre, the research and development, marketing and controlling departments as well as the LR Academy.

The fact that LR is well-positioned for the future has been proven over the course of last year: In cooperation with the Theodor F. Leifeld foundation, the company has invested around EUR 10 million into Europe's most innovative production site for Aloe vera products, located at Porschestrasse in Ahlen. At the plant, high-quality Aloe Vera Drinking Gels are produced from Mexican Aloe vera leaf gel using state-of-the-art technology.


young people in all of the countries where we have a presence," explains Dr. Thomas Stoffmehl, Chairman of the LR Global Kids Fund. Support is provided for education and health projects, for instance. In Ahlen itself, the non-profit organisation has been securing the operation of the Lunch Club e.V. for several years, which constitutes one of the most important meeting points for children in the area.


LR Health & Beauty
Under the motto “More quality for your life“, the LR Group with headquarters in Ahlen/Westphalia produces and markets various health and beauty products in around 28 countries. The range includes care and decorative cosmetics, dietary supplements and perfumes. In the fragrance segment, the company, which was founded in 1985, has established exclusive cooperations with celebrities such as Guido Maria Kretschmer, Karolina Kurkova and Bruce Willis. With 1,200 employees as well as thousands of registered sales partners and customers, LR is one of Europe’s leading direct sales enterprises. LR's strong market position is based above all on a high-quality product range and an attractive bonus and training plan which is unsurpassed in the industry. LR also established the LR Global Kids Fund e. V. which provides efficient and unbureaucratic support for deprived children and their families in many different countries around the world in cooperation with local institutions.


Your contact:

LR Health & Beauty   
Almut Kellermeyer    
Head of PR / Public Affairs   
Kruppstrasse 55   
59227 Ahlen, Germany   
Tel: +49 2382 70 60 114   
Email: a.kellermeyer@LRworld.com

impact Agentur für Kommunikation GmbH
Mieke Meimbresse
Holzhausenstrasse 73
60322 Frankfurt am Main, Germany
Tel.: + 49 69 955264-33
Email: m.meimbresse@impact.ag

Why LR

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LR products

TuotekuvastotLR LIFETAKTLR ALOE VIALR ZEITGARDDeluxe

LR star-concept

Guido Maria KretschmerCristina FerreiraKarolina KurkovaBruce Willis

Company LR

DevelopmentDirect salesLR GLOBAL KIDS FUND
Dr. Thomas StoffmehlThomas HeursenDr. Andreas Laabs

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