Roof topping ceremony at the new Aloe Vera production site of LR Health & Beauty

Richtfest AVI
Richtfest AVI

After completion of the shell, interior construction will follow from Mid-July

Ahlen, July 2017 - Start of construction in February, cornerstone ceremony in April and now, only three months later, the topping-out ceremony of the new Aloe Vera production site of LR Health & Beauty at Porschestrasse in Ahlen. The joint large-scale project of LR and the Theodor F. Leifeld Foundation is taking shape - the hall frame has been erected, the building cladding has been installed in the past weeks and the roof has been closed A total of 1,700 cubic metres of concrete, 220 tonnes of structural steel and 300 cubic metres of sand-lime bricks have been used for the construction so far.
The new, eleven-meter-high and 9,600-square-meter large building gives us an idea of how precise the planning was in advance and how complex the coordination of the individual construction measures is on site. "I am impressed with the rapid progress at the construction site. It is great that we can finally see the results of preparations for months with our own eyes. The new Aloe Vera production site will be a milestone for LR and underline our quality claim for our products. Already in December, we want to launch production of our Aloe Vera Drinking Gels,” says Dr. Thomas Stoffmehl, CEO of LR Health & Beauty.

There is still a lot of work to do: After completion of the outer façade, the interior construction will follow next. From mid-July, ceilings and partitions will be installed as well as the heating, power supply and lighting systems. Overall, LR and the Theodor F. Leifeld Foundation are investing around EUR 10 million in the large-scale project. It is part of the sustainable growth strategy of LR and strengthens the corporate claim "Made in Germany" as well as the dedication to the Ahlen location.

About the project
Together with the Theodor F. Leifeld Foundation, LR Health & Beauty invests around EUR 10 million in a new production site for its Aloe Vera Drinking Gels in Ahlen. As part of the sustainable growth strategy, a new production building will be erected at Porschestrasse, where it will be docked to the existing LR Logistics Centre. The lessor of the premises is the Theodor F. Leifeld Foundation from Ahlen. Visitors can follow the production live. To this end, a 40m gangway will be built, which runs parallel to the production building. Thanks to floor-to-ceiling glazing, it offers exciting insights into the entire production process. In order to closely link production and logistics, an office building will be constructed on the premises for the LR employees.

LR Health & Beauty
Under the motto “More quality for your life“, the LR Group with headquarters in Ahlen/Westphalia produces and markets various health and beauty products in around 28 countries. The range includes care and decorative cosmetics, dietary supplements and perfumes. In the fragrance segment, the company, which was founded in 1985, has established exclusive cooperations with celebrities such as Guido Maria Kretschmer, Karolina Kurkova and Bruce Willis. With 1,200 employees as well as thousands of registered sales partners and customers, LR is one of Europe’s leading direct sales enterprises. LR's strong market position is based above all on a high-quality product range and an attractive bonus and training plan which is unsurpassed in the industry. LR also established the LR Global Kids Fund e. V. which provides efficient and unbureaucratic support for deprived children and their families in many different countries around the world in cooperation with local institutions.

Your contact:
LR Health & Beauty   
Almut Kellermeyer    
Head of PR / Public Affairs   
Kruppstrasse 55   
59227 Ahlen, Germany   
Tel: +49 2382 70 60 114   

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