LR proudly presents its new star
LR Health & Beauty embarks on a new co-operation with the German fashion designer Guido Maria Kretschmer
LR pulls off another coup: the Ahlen-based direct sales company LR Health & Beauty has succeeded in winning over the most popular German fashion designer and TV star Guido Maria Kretschmer as cooperation partner. The creation of an exclusive fragrance next year represents the start of the cooperation which will span several years.
Guido Maria Kretschmer will join the circle of other international designers who already created their own perfume to accompany their collection. For the TV star, fashion and fragrance constitute a whole: "Similar to the way we dress, the perfume we use also reveals a lot about our personality. Now, I have the unique opportunity to create an entirely individual fragrance of premium quality. For me, quality and design rank first. I am looking forward to this new creative challenge to develop a unique best-seller together with LR, the leading company of health and beauty products in direct sales," said Kretschmer.
For many years, LR has been establishing successful cooperations with renowned international and national stars. The unique fragrances of the famous actor Bruce Willis and the international top model Karolina Kurkova are very popular among LR customers and sales partners. With the cooperation with Guido Maria Kretschmer, the company primarily focuses on the German-speaking markets. "There could be no better way to launch our anniversary year. We are delighted to start our cooperation with Guido Maria Kretschmer, the most popular expert on fashion and style," said Tilo Plöger, COO, who is responsible for the entire production at LR. "With his professionalism, his distinct sense for trends and his charming, likeable personality, we have found the perfect partner in Guido Maria Kretschmer. Our shared proximity to the region Münsterland is a special advantage and comes in handy for the creation of the fragrance, which is the most intensive phase. Our sales partners are also hooked and eagerly awaiting future joint projects.
About Guido Maria Kretschmer
Guido Maria Kretschmer is a German fashion designer and maintains showrooms in his home town Münster as well as in Berlin. He counts national and international companies such as Deutsche Telekom, Kempinski Hotels and Maritim Hotels among his established clientele. Since 2005, he is one of the most famous designers in Germany. Guido Maria Kretschmer has reached a celebrity status in Germany with his show "Shopping Queen", which first aired in January 2012 and was awarded the German Television Award for "Best Docutainment" as well as the Golden Camera Award. Guido Maria Kretschmer also presented his fashion on "Germany's Next Topmodel", made a guest appearance in the jury of "Das perfekte Model" and is a member of the jury of "Das Supertalent".