Press releases: Company

Please find all press releases of the company LR Health & Beauty below. Moreover, you can find us on Facebook and Twitter .

CEO Andreas Friesch mit Ahlener Mammut LR Waltermann

Ahlen, November 2018

LR Health & Beauty awarded with the "Ahlen Mammoth" at festive gala

The red carpet was rolled out this Thursday (8 November 2018) at Ahlen City Hall as the city welcomed representatives from politics, economy and culture, who had gathered in large numbers to celebrate this year's presentation of the Ahlen Business Award. "I am very proud to accept this award today - on behalf of all employees and sales partners of LR. Because it is only through our combined efforts that we can make the company strong and continue to achieve great things in the future," says Andreas Friesch, CEO LR Health & Beauty.

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18 Sep 12 Trainees-abroad

Ahlen, September 2018

LR Health & Beauty encourages practical training abroad

“Very interesting and definitely a great experience!” This is the conclusion drawn by Jil Heuser and Christopher Oelßner, who are both in their third year of training at LR, upon their return from their international internship. The future industrial clerks each spent 4 weeks at the LR subsidiary in Katowice, Poland, during the period between the beginning of August until Mid-September 2018.

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LR Health   Beauty Andreas Friesch CEO

Ahlen, August 2018

Change of management at LR Health & Beauty - Andreas Friesch has been named new CEO

LR Health & Beauty, Ahlen, one of Europe´s leading direct sales companies for health and beauty products, has appointed a new CEO. With immediate effect Andreas Friesch is taking over from Dr. Thomas Stoffmehl who leaves the company by mutual agreement.

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LR Health   Beauty Aloe Vera Produktion Vorratstanks

Ahlen, February 2018

Opening of Europe's most modern Aloe vera production facility

Europe's most modern Aloe vera production site was opened on 9 February 2018 in Ahlen. The internationally operating network marketing company is one of the largest manufacturers of Aloe vera products worldwide. The investment in the site amounts to approx. EUR 10 million.

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Ahlen, January 2018

LR Health & Beauty further expands its expertise in the health sector – launch of new health brand LR Lifetakt

LR Health & Beauty, with headquarters in Ahlen (Germany), has over 20 years of expertise in the production of food supplements. Focussing even more strongly on the needs of consumers, the network marketing company has invested significantly in the healthcare sector and designed a modern health management system surrounding the new health brand LR Lifetakt.

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LR-Health- -Beauty Transport Mischer neue-Aloe-Vera-Produktion-in-Ahlen

Ahlen, November 2017

Mixing tank is hovered down from roof

They are the heart of the new Aloe Vera production facility of LR Health & Beauty: the large blender and the storage tanks for the production of LR Aloe Vera Drinking Gels, which will start at the end of the year. The containers are so huge that they do not fit through any door. Therefore, they were hovered down into the production hall from the roof using a crane. A heavy-duty operation in the truest sense of the word, which took place on 4 November at the construction site at Porschestrasse in Ahlen.

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Ahlen, September 2017

LR car concept: already more than 17,500 cars handed over

Since its launch in 1995, the car plan of LR Health & Beauty has become a success model. More than 17,500 vehicles have already been handed over to the independent sales partners of the multi-level marketing company in 28 countries.

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Ahlen, September 2017

LR Health & Beauty builds most modern Aloe Vera production plant in Europe

LR Health & Beauty continues to grow and is expanding its production capacities. The most modern production facility for LR Aloe Vera products in Europe is being built at the headquarters of the network marketing company in Ahlen (Westphalia, Germany) until December 2017.

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Richtfest AVI
Richtfest AVI

Ahlen, July 2017

Roof topping ceremony at the new Aloe Vera production site  of LR Health & Beauty

Start of construction in February, cornerstone ceremony in April and now, only three months later, the topping-out ceremony of the new Aloe Vera production site of LR Health & Beauty at Porschestrasse in Ahlen.

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LR ALOE VIA Launch Post 01.07.

Ahlen, July 2017

Growth driver Aloe Vera – LR launches new care brand and expands production capacities

LR Health & Beauty has been developing and manufacturing Aloe Vera products for 15 years. In order to meet the high demand of Aloe Vera products in the future, LR is updating its Aloe Vera portfolio and is expanding its production capacities.

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LR-Health- -Beauty Grundsteinlegung

Ahlen, April 2017

Cornerstone ceremony for LR’s Aloe Vera production site in Ahlen

Preparations for the construction of the new aloe vera production site of LR Health & Beauty are in full swing. On 7 April 2017 the cornerstone ceremony took place on the premises at Porschestrasse with all involved including representatives of the City of Ahlen.

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03 Dr.-Thomas-Stoffmehl Bildkredits Peter-Roskothen

Ahlen, February 20176

Review 2016: LR Health & Beauty continues successful course

The positive trend from 2015 continues: LR Health & Beauty was able to expand its positive business development in 2016. The Ahlen-based network marketing company recorded sales of nearly EUR 258 million, up 15 percent on a year-on-year basis (net of currency effects).

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Dr. Thomas Stoffmehl Copyright Peter Roskothen

Ahlen, October 2016

Dr. Thomas Stoffmehl elected new chairman of Seldia

Seldia, the leading European Direct Selling Association, has a new chairman. At their annual meeting in Brussels on Wednesday, October 5th 2016, the members elected Dr. Thomas Stoffmehl, CEO of the international direct selling company LR Health & Beauty with its headquarter in Germany, as Chairman for the next two years.

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LR Entwuerfe-Neue-Aloe-Vera-Produktion-Ahlen-Porschestrasse-Frontansicht Copyright-Assmann-Gruppe

Ahlen, October 2016

LR Health & Beauty and Theodor F. Leifeld Foundation invest in major project

Together with the Theodor F. Leifeld Foundation, LR Health & Beauty implements a major project in Ahlen and constructs a production site for its Aloe Vera Drinking Gels

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Neuer Standort Ahlen

Ahlen, September 2016

LR moves to new offices at former colliery

The Ahlen-based cosmetics manufacturer LR Health & Beauty is going to move to new office rooms on the premises of the former colliery in Ahlen.

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LR Barbara Wolff

Ahlen, April 2016

Barbara Wolff is the new international head of HR at LR Health & Beauty

As the new head of HR, Barbara Wolff is now responsible for Global Human Resources at LR Health & Beauty. The new HR boss will develop the global uniform HR strategy at LR Health & Beauty. 

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LR  Astra Award Company of the year

Ahlen, 8th October 2015

The European Direct Selling Association Seldia honours LR with the Astra Award "Company of the Year" 2015

At the European Direct Selling Conference on 6 October 2015 in Brussels, this year's Astra Award "Company of the Year" was awarded to the Ahlen-based cosmetics enterprise LR Health & Beauty. With this award, LR has been honoured by the European Direct Selling Associations as best direct selling enterprise.

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LR ZEITGARD Cleansing Brush normal erhaeltlich unter

Ahlen, 27th August 2015

LR nominated for German Design Award

With the ZEITGARD Cleansing Brush, which was launched in June, the German cosmetics enterprise LR Health & Beauty has developed an electrical facial cleansing brush with matching cosmetic products that revolutionise classical cleansing – and were now even nominated for the German Design Award in the category "Bad & Wellness" (Bath & Wellness).

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LR Thomas Stoffmehl Neuer CEO Bildcredits Peter Roskothen

Ahlen, 27th July 2015

LR Group strengthens Management Board

Against the background of the ambitious strategic and operational challenges, the Advisory Board of LR Group decided to further reinforce the Management Board by appointing Dr. Thomas Stoffmehl CEO as of September 2015. As former CEO of bofrost*, Dr. Stoffmehl, contributes his long-standing experience in direct sales as well as know-how in the management of an international company with a turnover of more than one billion Euros.

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LR Health  Beauty Patrick Sostmann

Ahlen, 20th March 2015

Review 2014: LR Health & Beauty focuses on a long-term growth strategy

LR Health & Beauty, one of the leading suppliers of premium health and beauty products in direct sales, looks back on a successful 2014 with good results. In view of the positive development in 2014, Patrick Sostmann, Spokesman of Board of LR, sees a lot of good signs for the future.

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30 Jahre Logo

Ahlen, 6th January 2015

LR Health & Beauty celebrates its 30th anniversary

This year LR Health & Beauty celebrates its 30th anniversary. Since its foundation in 1985, the Ahlen-based company has become one of the world's leading suppliers of premium health and beauty products in direct sales. The original idea was to sell high-quality perfumes at affordable prices through external and independent sales partners.

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LR Dr. Jens Abend

Ahlen, 18th December 2014

LR Group initiates change of leadership: At the end of this year, the Ahlen-based direct sales company LR is going to renew  its management structure.

The company’s CEO, Dr. Jens M. Abend, will transfer from Operational Management to the Advisory Board of the LR Group. The managers Patrick Sostmann, Tilo Plöger, Dr. Andreas Laabs and Thomas Heursen, will conjointly lead the company along the existing growth and internationalization strategy.

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LR Neue Abfuellanlage

Ahlen, 6th November 2014

LR Health & Beauty invests around EUR 500,000 in a new bottling plant

An increased production volume and technical progress induced LR Health & Beauty to deploy a new bottling plant at the Ahlen site. The machine’s special feature: in contrast to the old bottling plant which was designed for processing of liquid products only, it is now also possible to bottle products with a semi-solid consistency, e.g. creams.

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LR Dr. Andreas Laabs

Ahlen, 4th August 2014

Dr. Andreas Laabs new Chief Financial Officer

Dr. Andreas Laabs (40) joins LR Health & Beauty as Chief Financial Officer. His area of responsibility will include the departments Finance, Controlling, IT, IT Security, Legal and International Audit. After successfully obtaining a PhD graduation at the University of Flensburg in the areas of Controlling and Media Management, Dr. Laabs started his professional career in the Controlling Department at Gruner & Jahr AG.

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Thinkstock Photos-482400322

Ahlen, 27th February 2014

Statement 2013: The turnover of LR Health & Beauty Systems increases by 3 percent to EUR 235 million

The international cosmetics and dietary supplement company, LR Health & Beauty Systems GmbH records a successful financial year 2013. With a growth in turnover of three percent to a worldwide total of EUR 235 million, LR began 2014 with a very efficient profit development.

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LR Forschungszentrum

Ahlen, 16th October 2013

LR invests around 1 million euros in the Ahlen headquarters: Opening of a new research and development centre for over 50,000 scientific analyses a year.

For over 25 years, LR Health & Beauty has stood for professional training, research and development. Today, the company sets a further milestone for uncompromising quality assurance according to German standards. The leading marketing enterprise for body care, beauty products and dietary supplements has made an investment amounting to about EUR 1 million in a research centre for dietary supplements and products, comprising over 320 sqm with modern laboratory and test equipment which was officially commissioned today.

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LR Building Summer

Ahlen, 21st March 2013

Annual Review 2012: LR Health & Beauty forges ahead with international expansion

LR Health & Beauty once again proved highly successful in 2012. The signs all point to expansion. At a turnover volume of EUR 230 million, the leading direct sales enterprise in the fields of cosmetics and dietary supplements once again finds itself in a very efficient profit situation.

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Ahlen, 23rd July 2012

LR launches sales in Kazakstan

LR is on course for growing internationalisation: In September 2012, the global direct sales enterprise for cosmetics, dietary supplements and body care products is opening a new subsidiary with offices, meeting rooms and storage areas in the capital city of Astana. Other locations in Kazakhstan are already in the pipeline. Meanwhile, turnover and the number of sales partners in neighbouring Russia are growing by around 20 percent each month. The turnover volume has long since exceeded the monthly millions. LR only launched its business in Russia in June 2011.

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LR Kooperation Karolina Kurkova

Ahlen/Berlin, 17th January 2013 

An LR fragrance has been nominated for the German Perfume Prize for the third time running

LR Health & Beauty made a flying start to the year: the ‘Karolina Kurkova’ perfume has placed the international cosmetics company from Ahlen (NRW) in the final of the German perfume prize ‘Duftstars’ for the third time in a row. International supermodel Karolina Kurkova recently launched her fragrance, exclusively with LR. The new Eau de Parfum has already made it onto the shortlist of the 40 best fragrance creations and was amongst the top five in the 'Novelties - Lifestyle (women)' category.

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LR Eroeffnung Moskau

 Moscow (Russia) / Ahlen (Germany), 24th May 2011

Milestone for the future: LR launches business in Russia

LR Health & Beauty continues to grow, not only in terms of turnover and staff but also through entry into additional markets. The global company for cosmetics, body care and nutrition will launch business in on 1st June in Russia. From its headquarter in Moscow, the German company will offer its comprehensive product range via numerous sales partners.

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Dlaczego LR

Samochody firmoweSystem wynagradzaniaUznanie
Historie sukcesu

Produkty LR


Gwiazdy w LR

Guido Maria KretschmerCristina FerreiraKarolina KurkovaBruce Willis

Firma LR

RozwójSprzedaż bezpośredniaLR GLOBAL KIDS FUND
Andreas FrieschThomas HeursenDr. Andreas Laabs

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