„Bruce Willis Personal Edition“ – Absolutely private

LR Health & Beauty launches the third celebrity fragrance range of Bruce Willis

LR Health & Beauty, the international operating cosmetics manufacturer, is already launching Bruce Willis' third celebrity fragrance onto the market. With "Bruce Willis Personal Edition", LR and the Hollywood star want to build on the success of the last two fragrance ranges of the international superstar.

Bruce Willis is one of the most popular and successful actors in the world: masculine, elegant and authentic. The action hero, whose contract with LR was extended in 2012, has already developed his third perfume with LR Health & Beauty. After the men's fragrance "Bruce Willis" (2010) and the woman's fragrance "Lovingly" (2012), both of which were nominated for the German "Duftstars" award, the "Bruce Willis Personal Edition" once again reflects the star's private side. An exclusive fragrance of citrus fruit and black pepper was developed in conjunction with the fragrance house “Givaudan”, which is one of the largest producer of flavours and fragrances. Aromatic elements, refined with a tobacco nuance, are combined to form the heart of the perfume. A sensual whiff of leather and precious oud, which is extracted from the resin of agarwood, forms the exclusive base note.

A powerful, high quality material mix is generated with the precious glass bottle and its wooden lid. The warm colours and clear lines are designed for men with character and good taste who have a sense of understatement. The new Bruce Willis men's perfume "Bruce Willis Personal Edition” is available for 34.99 euros exclusively from LR sales partners. It can be complemented perfectly with the After Shave Cream Gel (19.99 euros) as well as with the scented hair and body shampoo (16.99 euros).