LR extends collaboration with Karolina Kurkova

The Ahlen-based direct sales enterprise and the international top model will continue their successful cooperation until the end of 2018.

Since 2013, the cosmetics specialist LR has developed two harmonised fragrance concepts with matching body care ranges together with Karolina Kurkova. The two perfumes “KAROLINA KURKOVA” and “KAROLINA by Karolina Kurkova” as well as the corresponding body care products have quickly become one of the group's best-sellers. LR now announced that the contract with the international star will be prematurely extended until the end of 2018. Tilo Plöger, General Manager at LR, is looking forward to the next years of cooperation with the top model: "The high claim to outstanding quality and Karolina Kurkova's passionate commitment perfectly accommodate our product and corporate philosophy. Her international success and global fame contribute to the success. The past years have shown that Karolina's fragrance concepts are very well received by our sales partners and end customers. We are sure that the new creations will have at least the same level of potential."

Cooperations with national and international top stars in the fragrance segment are one of the cornerstones of LR Health & Beauty. In addition to Karolina Kurkova, the company collaborates with Bruce Willis who has extended his contract already for the third time by another five years, and recently also welcomed Guido Maria Kretschmer to the LR family. When it comes to LR's marketing strategy with celebrities, the aim is to establish individual and sustainable cooperations.

About Karolina Kurkova

Karolina Kurkova was born in 1984 in the Czech town of Děčín, located about 160 km from Prague. As an internationally acclaimed top model, she appears on the catwalk or in front of the camera presenting the collections of renowned fashion and beauty brands such as Chanel, Helmut Lang, Louis Vuitton, Gucci, Dolce & Gabbana, Versace/Versus, Tommy Hilfiger, Victoria‘s Secret and Jean Paul Gaultier. People magazine voted her one of the world's 50 most beautiful people. Karolina Kurkova has left her mark in Hollywood with a star on the Walk of Fame, was accoladed the "Style Icon" as well as the "Beauty Award" and was the youngest model to ever be awarded the title "Model of the Year" at the VH1/Vogue Fashion Awards. According to Forbes, Kurkova is one of the world's best-paid top models. Karolina and her husband, film producer Archie Drury, currently reside in New York City with their son, Tobin Jack Drury.