New fragrance compositions "Lightning Collection" – presented by Emma Heming-Willis

LR Health & Beauty creates three extraordinary fragrances in cooperation with the top model

Ahlen (Germany), February 2016 – Emma Heming-Willis and Bruce Willis – he is a Hollywood star and she is a world-famous top model and blogger, penning the blog Emma Heming Willis “First Time Mom.” The two are not only a couple in private life but also when it comes to their professions. To date, Bruce Willis has developed three perfume series together with LR Health & Beauty. His women's fragrance "Lovingly by Bruce Willis" is a declaration of love to his wife. Now, Emma Heming-Willis, the LR brand ambassador, presents her own fragrance creations. Three perfumes form the new "Lightning Collection". This is not uncharted territory for the style icon who already created and successfully markets the room fragrance series, "Living Moments" in cooperation with the Ahlen-based cosmetics enterprise. "Having known the LR team for a long time now, I was convinced from the start that we would create a unique, yet universally pleasing fragrance collection. The result has exceeded even the highest of my expectations. The three scents reflecting my passion are perfectly presented in flacons adorned with sparkling Swarovski crystals,” said Emma Heming-Willis.

Three soulful fragrances

"Essence of Marine", "Essence of Rose" and "Essence of Amber" – these are the names of the soulful fragrance compositions of the new "Lightning Collection" presented by Emma Heming-Willis and LR. The fragrances also interpret the personality of Emma Heming-Willis. Sparkling moments and facets of life are embodied in the three scents of the "Lightning Collection". Each one reflects its own world of emotions, energy, moments of life and sentiments. To match each fragrance essence, a link to the secret power and fascination of gemstones was created and is highlighted by the brilliance of crystals from Swarovski and the sparkling beauty of Emma Heming-Willis.

"Essence of Marine"

"Essence of Marine" reflects moments of total clarity and a harmonious balance between the senses and the mind: aquatic notes, bergamot and lemon unfold in the top note, followed by YlangYlang, lilly of the valley and pepper in the middle note. The base note is rounded off with sandal and cedar wood and a whiff of musk. This composition has a calming, yet invigorating effect, lending "Essence of Marine" an energetic freshness.
Inspired by the aquamarine, blue Swarovski crystals are sparkling in the flacons. 

"Essence of Rose"

"Essence of Rose" captures the symbolic power of the rose in a sensual fragrance composed of jasmine in the top note, rose in the middle note and a hint of musk in the base note. It is a romantic, delicate and flowery fragrance, uniting moments of harmony and kindness, sympathy and openness, love and affection.
The crystal from Swarovski symbolize the rose quartz and visually rounds off the romantic accents of the fragrance. According to Roman and Greek mythology, the rose quartz was brought to earth as a gift of love to the people by the God of Love. 

"Essence of Amber"

The third fragrance composition "Essence of Amber" embodies the energy of life. The perfume is an atmospheric blend of bergamot in the top note, orange in the middle note and warm patchouli in the base note. Essences of sandalwood and tonka bean, with its harmonising, zestful and stimulating effect, round off the fragrance creation. Amber is associated with vitality and optimism. It is thought to awaken the spirits and encourage creative thinking. Consequently, it complements the harmonious overall impression of "Essence of Amber" in the form of the Swarovski crystals.

Sparkling eye-catcher – the elegant flacon of the Lightning Collection

Each fragrance of the Lightning Collection embodies its own world of sentiments, light and atmosphere. A
common trait is the elegant flacon with colour-coordinated crystals and a classic design that focuses on the essentials. Another highlight is the exclusive cap of the flacon in the form of a crystal. Every single flacon of the Lightning Collection has an original Swarovski seal and a tracking number to verify the authenticity of the crystals.

Prices

Essence of Marine, Eau de Parfum, 50ml  EUR 34.99
Essence of Rose, Eau de Parfum, 50ml   EUR 34.99
Essence of Amber, Eau de Parfum, 50ml  EUR 34.99