Winter tale in a bottle

LR Health & Beauty creates fragrances for cosy winter days

The days are getting shorter and temperatures are falling: the cosy time of the year is just around the corner. It is the time of sensual fragrances. Together with the actor Bruce Willis and the supermodel Karolina Kurkova, LR Health & Beauty has created Eau de Parfums for the winter season. The limited fragrance created by Bruce Willis reflects his own idea of a relaxed winter eve while the limited fragrance by Karolina Kurkova invokes a warm and sensual winter tale.

“Karolina Kurkova and Bruce Willis have been part of our LR family for quite some time now. We have already successfully launched products with both of them. This is certainly also owed to their commitment. They actively contribute their ideas to the development of the LR fragrances which results in very personal Eau de Parfums,” says Jessica Price, Marketing Director at LR Health & Beauty.

With the Eau de Parfum “Bruce Willis Personal Edition” in the limited winter edition, the actor has created a very personal fragrance. The men’s fragrance is a great companion for a perfect winter day and smells warm and sensual. Bergamot, lavender and sage unfold in the top note. The middle note combines cardamom and apple. An interplay of cedar wood, vanilla and patchouli rounds out the winter perfume. The unique fragrance creates a sense of well-being and warmth and reflects the actor’s idea of a relaxed day with the family by the fireside. With its leather badge, the bottle itself invokes a comfy atmosphere, making the fragrance a pleasure to touch and apply.

The limited winter edition of “Karolina” is a winter tale in a bottle. Just like a snow globe, the sensual fragrance spreads a magical winter atmosphere. The bottle contains subtle, elegant and glittery silver particles which are whirled up when the bottle is shaken. Orange bitters, orchid and sea breeze melt together in the top note. The middle note is composed of neroli, damascene rose and balsamic. Sandalwood and gourmand round out the fragrance. The warmth and sensuality of “Karolina” in the limited winter edition is the perfect companion for cold winter days.

All products are available at the LR customer shop at shop.LRworld.com.

“Karolina” by Karolina Kurkova, Eau de Parfum, Limited Edition, 50ml EUR 34.99

“Bruce Willis Personal Edition”, Eau de Parfum, Limited Edition, 50ml EUR 34.99

Under the motto "More quality for your life“, the LR Group with headquarters in Ahlen/Westphalia produces and markets various health and beauty products in around 28 countries. The range includes care and decorative cosmetics, dietary supplements and perfumes. In the fragrance segment, the company, which was in founded in1985, has established exclusive cooperations with celebrities such as Guido Maria Kretschmer, Karolina Kurkova and Bruce Willis. With 1,100 employees as well as thousands of registered sales partners and customers, LR is one of Europe’s leading direct sales enterprises. Since 2014, LR products are also available at the company's customer online shop. LR's strong market position is based above all on a high-quality product range and an attractive bonus and training plan which is unsurpassed in the industry. LR also established the LR Global Kids Fund e.V. which provides efficient and unbureaucratic support for deprived children and their families in many different countries around the world in  cooperation with local institutions.

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