LR Group strengthens Management Board

Two years ago, the LR Group has introduced an ambitious, international growth strategy which is being implemented with great success. The main challenges particularly include the application of the LR promise "More quality for your life" along the subjects of brand development, innovation leadership, increased standardisation of the business model, digitalisation as well as strengthening the company's global presence.

Against the background of the ambitious strategic and operational challenges, the Advisory Board of LR Group decided to further reinforce the Management Board by appointing Dr. Thomas Stoffmehl CEO as of September 2015. As former CEO of bofrost*, Dr. Stoffmehl, aged 44, contributes his long-standing experience in direct sales as well as know-how in /the management of an international company with a turnover of more than one billion Euros. In his future role, Dr. Stoffmehl will be responsible for the areas of Human Resources and Public Relations as well as the overall coordination. The fields of responsibility of the other General Managers Patrick Sostmann, Tilo Plöger, Dr. Andreas Laabs and Thomas Heursen will remain unchanged.

Under the motto "More quality for your life“, the LR Group with headquarters in Ahlen/Westphalia produces and markets more than 600 health and beauty products in 28 countries. This includes body care and cosmetic products, perfumes and dietary supplements. In the fragrance segment, the company, which was founded in 1985, cooperates with celebrities such as Bruce Willis, Karolina Kurkova and Guido Maria Kretschmer. With more than 1,200 employees and thousands of registered sales partners and customers, LR is one of Europe’s leading direct sales enterprises. In Germany, LR products can be ordered 24/7 from the company's customer online shop. LR's strong market position is based above all on a high-quality product range and an attractive bonus and training plan which is unsurpassed in the industry. In 2009, LR established the LR Global Kids Fund which provides efficient and unbureaucratic support for deprived children and their families in many different countries around the world in cooperation with local institutions.