Duftstars 2013

An LR fragrance has been nominated for the German Perfume Prize for the third time running

LR Health & Beauty made a flying start to the year: the ‘Karolina Kurkova’ perfume has placed the international cosmetics company from Ahlen (NRW) in the final of the German perfume prize ‘Duftstars’ for the third time in a row. International supermodel Karolina Kurkova recently launched her fragrance, exclusively with LR. The new Eau de Parfum has already made it onto the shortlist of the 40 best fragrance creations and was amongst the top five in the 'Novelties - Lifestyle (women)' category.

And as good things always come in threes, the prize was at last brought to Westphalia. The men's fragrance 'Bruce Willis' reached the top five in 2011 and last year Bruce Willis’ ‘Lovingly’ fragrance for women also qualified for the shortlist.

The German perfume prize ‘Duftstars’ is the most distinguished award in the cosmetic industry and will be divided into four categories on 17 May 2013, for both women and men's fragrances. Many celebrities are awaited at the gala evening, including guests from the political, business, media and cultural industries.

Under the motto "More quality for your life“, the LR Group with headquarters in Ahlen/Westphalia produces and markets more than 600 health and beauty products in 28 countries. This includes body care and cosmetic products, perfumes and dietary supplements. In the fragrance segment, the company, which was founded in 1985, cooperates with celebrities such as Bruce Willis, Karolina Kurkova and Guido Maria Kretschmer. With more than 1,200 employees and thousands of registered sales partners and customers, LR is one of Europe’s leading direct sales enterprises. In Germany, LR products can be ordered 24/7 from the company's customer online shop. LR's strong market position is based above all on a high-quality product range and an attractive bonus and training plan which is unsurpassed in the industry. In 2009, LR established the LR Global Kids Fund which provides efficient and unbureaucratic support for deprived children and their families in many different countries around the world in cooperation with local institutions.