LR launches sales in Kazakstan

Market entry in September 2012 / Business continues to flourish in Russia

LR is on course for growing internationalisation: In September 2012, the global direct sales enterprise for cosmetics, dietary supplements and body care products is opening a new subsidiary with offices, meeting rooms and storage areas in the capital city of Astana. Other locations in Kazakhstan are already in the pipeline. Meanwhile, turnover and the number of sales partners in neighbouring Russia are growing by around 20 percent each month. The turnover volume has long since exceeded the monthly millions. LR only launched its business in Russia in June 2011.

“After Russia, Kazakhstan also presents a huge sales and business potential for us. I am convinced that the largest landlocked country in the world, with a population of 16 million, will be a success from the start. We have already recorded a high demand for our products and business model,” commented Dr. Jens M. Abend, CEO of LR, enthusiastically.

Under the motto "More quality for your life“, the LR Group with headquarters in Ahlen/Westphalia produces and markets more than 600 health and beauty products in 28 countries. This includes body care and cosmetic products, perfumes and dietary supplements. In the fragrance segment, the company, which was founded in 1985, cooperates with celebrities such as Bruce Willis, Karolina Kurkova and Guido Maria Kretschmer. With more than 1,200 employees and thousands of registered sales partners and customers, LR is one of Europe’s leading direct sales enterprises. In Germany, LR products can be ordered 24/7 from the company's customer online shop. LR's strong market position is based above all on a high-quality product range and an attractive bonus and training plan which is unsurpassed in the industry. In 2009, LR established the LR Global Kids Fund which provides efficient and unbureaucratic support for deprived children and their families in many different countries around the world in cooperation with local institutions.