A lily of the desert celebrates its 10th anniversary with LR
LR has been placing its trust in the beneficial powers of Aloe Vera for a decade
The birthday spirit has hit LR Health & Beauty: for ten years now, the company has been selling a broad range of high quality Aloe Vera products with great success. Rumour has it that even the great sailor Christopher Columbus kept a supply of Aloe Vera on board his ships – he used its gel to help his crew’s cuts to heal. Aloe Vera grows on five continents. The best value growth regions are South America, China and above all Mexico. Here the Aloe Vera is cultivated at an altitude of 1,000 metres. LR reaps some 4.2 tonnes of it a year (about 24 million leaves).
“The plant is actually lilaceous and not a cactus, as is commonly believed. There are about 300 different kinds of Aloe Vera," explained Sabine Larsen-Vefring, the Head of LR Research and Development. But the Aloe Barbadensis Miller stands alone as the uncontested all-rounder. Aloe Vera is apparently the most multi-functional of plants. It is the ingredients of this particular type of lily and the precious additives which make care products a real experience for the skin. Traditional herbs and oils perfectly supplement the lily of the desert gel and provide rapid and intensive care for the skin. Adding natural organic extracts and avoiding parabens and mineral oils to a large extent rounds off the care programme.
The outstanding quality of LR Aloe Vera products is guaranteed by regular inspections from the International Aloe Science Council. The association aims to protect the interests of all Aloe Vera sectors. It conducts scientific analyses consistently and at regular intervals on the quality of cultivation areas as well as the processors and manufacturers of the different products.
The Aloe Vera range, which currently includes 56 products, ranks in LR’s premiere league. In particular, the Aloe Vera drinking gels are extremely popular. LR continuously seeks to develop its products, for example through improved ingredients or new formulas, and is looking forward to ten more years of bloom for the lily of the desert!
LR Health & Beauty
Under the motto "More quality for your life“, the LR Group with headquarters in Ahlen/Westphalia produces and markets various health and beauty products in around 28 countries. The range includes care and decorative cosmetics, dietary supplements and perfumes. In the fragrance segment, the company, which was in founded in1985, has established exclusive cooperations with celebrities such as Guido Maria Kretschmer, Karolina Kurkova and Bruce Willis. With 1,100 employees as well as thousands of registered sales partners and customers, LR is one of Europe’s leading direct sales enterprises. Since 2014, LR products are also available at the company's customer online shop. LR's strong market position is based above all on a high-quality product range and an attractive bonus and training plan which is unsurpassed in the industry. LR also established the LR Global Kids Fund e.V. which provides efficient and unbureaucratic support for deprived children and their families in many different countries around the world in cooperation with local institutions.
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