LR presents new Aloe Vera Baby care products for sensitive skin
The skin of babies and children is particularly delicate. It is still developing and requires special care. In order to provide optimum protection, intensive skin care should be applied. The new aloe vera care products have been especially developed for sensitive skin. The products comprised in the care set contain a higher portion of aloe vera (care products 40%, cleaning products 30%) and only mild washing substances. This provides gentle care for sensitive skin. Additionally, extracts of organic calendula help regenerate and protect the skin. The skin-friendly products are manufactured without mineral oils and parabens. They moisturize the skin and thus prevent it from drying. Besides, they ensure gentle cleansing and sooth irritated skin.
The aloe vera plant is also referred to as "lily of the desert" and grows on five continents. Sabine Larsen-Vefring, Director of Product Development and Quality Assurance at LR Health & Beauty, is responsible for the development and quality assurance of aloe vera products. “The plant is actually lilaceous and not a cactus, as is commonly believed. There are around 300 different subspecies. But the Aloe Barbadensis Miller stands alone as the uncontested all-rounder. No other plant is as versatile." For the production of its aloe vera care products, LR uses a higher portion of the pure leaf filet. It contains valuable ingredients with especially skin-nurturing properties.
Mommy's skin is also taken good care of. The aloe vera baby care set includes a massage balm – for the particularly strained skin of mothers. The balm guarantees optimum care and preserves the elasticity and suppleness of the skin. It is also ideally suited for baby massage. The aloe vera care set includes seven products for daily skin care (Wash lotion (250ml), foam bath (200ml), shampoo (250ml), face care (50ml), rash protection cream (100ml), care lotion (200ml) and massage balm (200ml)).
About aloe vera
Aloe vera is a plant with a long tradition. Its natural power has been harnessed for centuries. The plant plays a central role in the culture of indigenous people. Aloe vera can be used in a variety of ways. It enhances well-being both when used in cosmetics for external application and in drinks for internal use. In order to assure the high quality of its aloe vera products, LR focuses its production on sustainable cultivation and continuous quality controls. Only the outer leafs of adult plants are harvested (at least three years old) as the concentration of active substances is considerably higher than in young plants. The harvested leaves are further processed directly so that the sensitive ingredients are preserved. During the gentle production process, LR eliminates adverse production steps which might impair the valuable active substances. Through its strict quality controls, LR takes great care in separating the leaf gel and the skin in order to guarantee that its products are free of aloin. Aloe vera products by LR comply with strict quality standards. Among others, they have been awarded the prestigious quality seal of International Aloe Vera Science Council (IASC). Many years of experience in the manufacture of aloe vera products enable LR to continuously optimize the processing steps and thus safeguard quality and effectiveness of the aloe vera ingredients.
LR Health & Beauty
Under the motto "More quality for your life“, the LR Group with headquarters in Ahlen/Westphalia produces and markets various health and beauty products in around 28 countries. The range includes care and decorative cosmetics, dietary supplements and perfumes. In the fragrance segment, the company, which was in founded in1985, has established exclusive cooperations with celebrities such as Guido Maria Kretschmer, Karolina Kurkova and Bruce Willis. With 1,100 employees as well as thousands of registered sales partners and customers, LR is one of Europe’s leading direct sales enterprises. Since 2014, LR products are also available at the company's customer online shop. LR's strong market position is based above all on a high-quality product range and an attractive bonus and training plan which is unsurpassed in the industry. LR also established the LR Global Kids Fund e.V. which provides efficient and unbureaucratic support for deprived children and their families in many different countries around the world in cooperation with local institutions.
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