Luxury feeling out of the bottle: The new LR Classics DELUXE ST. TROPEZ

The extravagant fragrance adventure for summer by LR Health & Beauty

French holiday feeling: Let your mind take you on your dream trip to St. Tropez and immerse yourself in the feeling of the luxurious hot spot on the French Riviera with your new favourite fragrance! Now you can experience this fragrant summer feeling at home. Inspired by the magic of the extravagant coastal city and its special lifestyle, LR Health & Beauty has now created a new dream duo. "The LR Classics series has been an integral part of our fragrance world for many years – now we are pleased to present two new luxurious stars for the summer with LR Classics DELUXE ST. TROPEZ. It is simply the perfect duo: as extravagant as the lifestyle of high society, as sparkling as champagne and as invigorating as the port city itself, which became internationally known primarily through Brigitte Bardot," says Jessica Deventer, Vice-President Marketing and Communication at LR Health & Beauty. A breath-taking fragrance experience, which provides a vibrant setting for men and women to dive into the summer of their life...

Enchanting, flowery-fresh, feminine
The new fragrance LR Classics DELUXE ST. TROPEZ for women captivates with its intense, floral-fruity note. In the top note, the Eau de Parfum forms a symbiosis of mint, lemon, grapefruit and black currant. Jasmine, melon and passion fruit blend in the heart note, and essences of cedar and peach round off the fragrance in the base note. It is an exciting, floral and expressive fragrance.

Zesty, maritime, strikingly masculine
The mysterious fragrance LR CLASSICS DELUXE ST. TROPEZ for men radiates that certain appeal. Lemon and bergamot in the top note provide for freshness while ginger, jasmine and carnation lend the fragrance its spicy note. Cedar, patchouli and musk round off the Eau de Parfum and make it an individual, seductive and elegant fragrance.

Both fragrances are available from July 2018 at the LR customer shop at shop.LRworld.com

LR Classics DELUXE ST. TROPEZ for women, 50 ml EUR 17.99
LR Classics DELUXE ST. TROPEZ for men, 50 ml EUR 17.99

LR Health & Beauty
Under the motto “More quality for your life“, the LR Group with headquarters in Ahlen/Westphalia produces and markets various health and beauty products in around 28 countries. The range includes care and decorative cosmetics, dietary supplements and perfumes. The processing of Aloe vera has been one of the core competencies of LR Health & Beauty for more than 15 years. Only the valuable inside of the leaf is used for the products. With a volume of around 12,000 tonnes of Aloe vera leafs per year, LR is among the world’s largest manufacturers of Aloe vera products. In Ahlen, the company has established the most modern Aloe vera production site for Aloe Vera Drinking Gels in Europe. In the fragrance segment, the company, which was founded in 1985, has established exclusive cooperations with celebrities such as Guido Maria Kretschmer, Karolina Kurkova and Bruce Willis. With 1,200 employees as well as thousands of registered sales partners and customers, LR is one of Europe’s leading direct sales enterprises. LR's strong market position is based above all on a high-quality product range and an attractive bonus and training plan which is unsurpassed in the industry. LR also established the LR Global Kids Fund e. V. which provides efficient and unbureaucratic support for deprived children and their families in many different countries around the world in cooperation with local institutions.

Your contact:
impact Agentur für Kommunikation GmbH
Holzhausenstraße 73
60322 Frankfurt am Main
Tel: +49 69955264-29
E-Mail: a.klemann@impact.ag