LR ALOE VIA - Your way to naturally beautiful skin

LR Health & Beauty launches new Aloe Vera brand for the whole family

Aloe Vera is a natural moisture booster and a true all-rounder. The plant’s leaf gel contains a unique combination of active ingredients, including vitamins, minerals and amino acids. With LR ALOE VIA, LR Health & Beauty combines the best Aloe Vera has to offer – its gel – with 15 years of Aloe Vera care competence.

50 percent Aloe Vera on average

A high Aloe Vera content, proven combinations of active ingredients and the natural power of precious organic extracts such as magnolia, green tea, calendula and bamboo are what make the LR ALOE VIA care series so unique and varied in terms of effects: It regenerates, provides an extra boost of moisture and freshness, soothes and protects. All products are 100% free of parabens and mineral oils for even more naturalness and care. “On the way to naturally beautiful and healthy skin – this is what LR ALOE VIA stands for. The product lines offer all-round care for the whole family, whether young or old, everyone can find the right product for their care needs in the brand’s product diversity - from the main Face Care, Body Care, Special Care and Oral Care lines to the Hair Care, Men Care and Baby Care sub-lines,” said Jessica Deventer, Vice President Marketing and Communication at LR Health & Beauty.

Controlled manufacturing processes and quality standards

All LR ALOE VIA products by LR Health & Beauty meet strict quality standards. "As one of the globally leading manufacturers of Aloe Vera products, we attach great importance to controlled manufacturing processes," said Jessica Deventer. Regular inspections by the International Aloe Science Council (ISAC) ensure high Aloe Vera quality, from cultivation to processing. The independent institute Dermatest also confirms the skin compatibility of the LR ALOE VIA products. "Our claim to quality should be clearly visible to every consumer. We therefore work with symbols on the 2 packaging, which makes the high Aloe Vera content instantly visible,” stated Jessica Deventer.

Discover LR’s beauty expertise for your daily care routine.

All products feature a clean, uniform design. The different care lines can be easily distinguished by colour codes:

All Aloe Vera products will be available at the LR customer shop at shop.LRworld.com from 1 July 2017.

Under the motto “More quality for your life“, the LR Group with headquarters in Ahlen/Westphalia produces and markets various health and beauty products in around 28 countries. The range includes care and decorative cosmetics, dietary supplements and perfumes. In the fragrance segment, the company, which was in founded in1985, has established exclusive cooperations with celebrities such as Guido Maria Kretschmer, Karolina Kurkova and Bruce Willis. With 1,200 employees as well as thousands of registered sales partners and customers, LR is one of Europe’s leading direct sales enterprises. Since 2014, LR products are also available at the company's customer online shop. LR's strong market position is based above all on a high-quality product range and an attractive bonus and training plan which is unsurpassed in the industry. LR also established the LR Global Kids Fund e. V. which provides efficient and unbureaucratic support for deprived children and their families in many different countries around the world in cooperation with local institutions.

Your contact:

impact Agentur für Kommunikation GmbH
Angela Klemann
Holzhausenstrasse 73
60322 Frankfurt am Main
Tel.: + 49 69 955264-29
Email: a.klemann@impact.ag