LR Health & Beauty presents the extra for dental health

Microsilver Plus tooth paste and dental care chewing gum for at home and on the go

There is nothing more practical than a good theory – which has to be put into practice. And even if they are really determined, many people just do not stick to the theory and do not carry out daily tooth care as doctors recommend it. They often only brush their teeth twice a day. Dental care in the morning and in the evening seems to be no big deal, however, at noontime, many people seem to skip dental hygiene. Some simply forget it, others have no opportunity during the day. LR now offers the solution for all those who do not have a toothbrush at hand during the day: the new Microsilver Plus dental care chewing gum is a perfect alternative for on the go. And for the use at home, Microsilver Plus tooth paste is ideal. With these two products, LR offers customised all-round protection for healthy teeth and gums.

Invaluable dental health and practical dental care for on the go

For centuries, it has been known that silver efficiently protects against bacteria. Already the Persians attached great importance to silver-coated drinking cups. Today, the unique substance Microsilver BG^TM reduces bacteria, prevents regeneration and is thus perfect for oral hygiene. In combination with the proven Microsilver Plus toothpaste, the Microsilver Plus dental care chewing gum by LR ensures that your teeth are protected all day. When brushing teeth in the morning and in the evening, it can significantly contribute to an efficient prophylaxis during the day. It inhibits caries, reduces the formation of plaque, removes existing plaque and supports the hardening of dental enamel. In addition, the chewing gum regenerates the mucous membrane and remineralises teeth. The long-lasting effect of the Microsilver Plus dental care chewing gum which even lasts after chewing is unsurpassed.

The long-lasting effect of the Microsilver Plus dental care chewing gum which even lasts after chewing is unsurpassed. A user trial with 20 persons aged 26-54 years over a period of two days which LR commissioned at Dermastest GmbH has revealed the effective removal of bacteria. 83 % of the streptococcus bacteria have been removed by the chewing gum.
It is recommended to chew the chewing gum after meals for at least 5 minutes. The patent-pending Microsilver Plus dental care chewing gum with a mild mint flavour is available at a price of EUR 2.99 per pack of 10.
 

The dental programme at home

The human oral cavity is a perfect habitat for a large number of bacteria. They settle on teeth, tongue and oral cavity and can cause caries, bad breath and periodontosis. The active agent Microsilver is the natural and gentle solution for reducing these bacteria. It is contained in the Microsilver Plus dental care chewing gum by LR as well as in the Microsilver Plus toothpaste. It prevents caries, plaque and periodontosis and eliminates bad breath. Moreover, the mineral hydroxylapatite contained in the Microsilver Plus toothpaste regenerates the dental enamel. A study of Dermatest GmbH has confirmed the efficacy of the Microsilver Plus toothpaste by LR. 10 women and men aged 18-72 tested the toothpaste over a period of 4 weeks and confirmed the stabilisation of their gums.
Microsilver Plus toothpaste is available at a price of EUR 7.95 per 75 ml tube at the LR customer shop at shop.LRworld.com.

Under the motto "More quality for your life“, the LR Group with headquarters in Ahlen/Westphalia produces and markets various health and beauty products in around 28 countries. The range includes care and decorative cosmetics, dietary supplements and perfumes. In the fragrance segment, the company, which was in founded in1985, has established exclusive cooperations with celebrities such as Guido Maria Kretschmer, Karolina Kurkova and Bruce Willis. With 1,100 employees as well as thousands of registered sales partners and customers, LR is one of Europe’s leading direct sales enterprises. Since 2014, LR products are also available at the company's customer online shop. LR's strong market position is based above all on a high-quality product range and an attractive bonus and training plan which is unsurpassed in the industry. LR also established the LR Global Kids Fund e.V. which provides efficient and unbureaucratic support for deprived children and their families in many different countries around the world in  cooperation with local institutions.

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impact Agentur für Kommunikation GmbH
Esther Packullat
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60322 Frankfurt am Main
Tel: + 49 69 955264-29
Email: e.packullat@impact.ag