LR’s international product innovation

Mind Master by LR– A welcome companion in everyday life
Brain & Body Performance Drink with special micro-nutrients

 LR Health & Beauty is one of the globally leading suppliers of premium health and beauty products in direct sales. For over ten years, the company has been developing top-quality nutrition products in the health sector in order to enhance people's well-being. One of the best-sellers is the Mind Master Brain & Body Performance Drink.

The leisure budget of the Germans is decreasing
According to "Freizeit Monitor 2014", the foundation for future-related questions, the leisure budget of the German overall population has decreased by 7 minutes to 3 hours and 56 minutes on a ten-year comparison [source: www.freizeitmonitor.de]. This may not seem too bad at first glance, but a closer look at the young people's group reveals that there has been a decrease by 36 minutes to 4 hours and 13 minutes. The researchers attribute this development to the increasing number of all-day schools and the reduction of the years of secondary schooling. The overall picture shows that our days are packed with activities, which means that, in contrast to leisure time, we cannot do as we please. Work, school, family and hobbies fill out the day and can consume a lot of energy.

Optimum nutrient supply for active everyday life
A busy schedule not only means that you should seek appropriate relaxation in your leisure time, it also means that you should pay attention to an optimum nutrient supply. This is where Mind Master comes into play as a useful companion in everyday life. The Brain & Body Performance Drink developed by LR contains a special combination of micro-nutrients. Vitamin E plays a major role in protecting the cells from oxidative stress. This effect has been scientifically confirmed by the European Food Safety Authority (EFSA). Further important micro-nutrients, such as iron, support the cognitive function and the nervous system. Vitamin B12 contributes to a healthy nervous system. Moreover, vitamin B 12 and iron can help reduce tiredness and fatigue. The quality of Mind Master was controlled by SGS INSTITUT FRESENIUS and confirmed by the quality seal.

Tastes differ
With its micro-nutrients, Mind Master not only supports the well-being of adults, it can also be taken by school-age children and adolescents. The Brain & Body Performance Drink comes in two flavours: as Formula Green with the power of green tea and as Formula Red with fruity grape flavour. Mind Master is available at a price of EUR 14.99 per 0.5 litre bottle.

Aloe Vera Barbadensis Miller gel (USA/Mexico 36%), grape juice from concentrated grape juice, water, dextrose, extract mixture (green tea extract, resveratrol-containing knotweed extract), stabiliser (xanthane), L-carnitine, vitamin mixture (thiamine, folic acid, vitamin B12, vitamin E), colorant (chlorophylls), acidifier (citric acid), ferric(III) pyrophosphate, preservative (potassium sorbate), natural flavour, sweetener stevioglycoside, coenzyme Q10, antioxidant (ascorbic acid), choline, sodium selenite.

Under the motto "More quality for your life“, the LR Group with headquarters in Ahlen/Westphalia produces and markets more than 600 health and beauty products in 28 countries. This includes body care and cosmetic products, perfumes and dietary supplements. In the fragrance segment, the company, which was founded in 1985, cooperates with celebrities such as Bruce Willis, Karolina Kurkova and Guido Maria Kretschmer. With more than 1,200 employees and thousands of registered sales partners and customers, LR is one of Europe’s leading direct sales enterprises. In Germany, LR products can be ordered 24/7 from the company's customer online shop. LR's strong market position is based above all on a high-quality product range and an attractive bonus and training plan which is unsurpassed in the industry. In 2009, LR established the LR Global Kids Fund which provides efficient and unbureaucratic support for deprived children and their families in many different countries around the world in cooperation with local institutions.