LR launches new fragrances for men: "Racing" and "Just Sport"
"Just Sport" and "Racing" by LR Jealth & Beauty represent the new sports fragrances from the globally leading cosmetics manufacturer.
"Just Sport" is the perfect combination of sportiness, elegance and masculinity. Fresh citrus fruits, sharp notes of ginger and spicy cardamom are combined with notes of sensuous wood and musk - for a casual, relaxed lifestyle. In cooperation with “Givaudan”, the Swiss-based globally leading manufacturer of flavourings and fragrances, a sporty daytime fragrance has been developed that offers the ideal combination of dynamic freshness and a confident, elegant appearance.
It’s going from zero to one hundred with “Racing”, an exciting, dynamic fragrance for men who love a challenge and constantly redefine success. While initially notes of citrus, orange, cardamom, carnation and basil beckon, the next round reveals a heart note of jasmine, lavender and cedar wood with a base note of amber, musk and vanilla. “Racing” has been developed in cooperation with one of the premier essential oil producers - the Munich-based “drom” fragrance house.
Both fragrance series are available as Eau de Parfum (EUR 24.99 each), After Shave (EUR 15.99 each) and a perfumed Hair and Body Shampoo (EUR 12.99 each).
LR Health & Beauty
Under the motto "More quality for your life“, the LR Group with headquarters in Ahlen/Westphalia produces and markets various health and beauty products in around 28 countries. The range includes care and decorative cosmetics, dietary supplements and perfumes. In the fragrance segment, the company, which was in founded in1985, has established exclusive cooperations with celebrities such as Guido Maria Kretschmer, Karolina Kurkova and Bruce Willis. With 1,100 employees as well as thousands of registered sales partners and customers, LR is one of Europe’s leading direct sales enterprises. Since 2014, LR products are also available at the company's customer online shop. LR's strong market position is based above all on a high-quality product range and an attractive bonus and training plan which is unsurpassed in the industry. LR also established the LR Global Kids Fund e.V. which provides efficient and unbureaucratic support for deprived children and their families in many different countries around the world in cooperation with local institutions.
Your contact:
impact Agentur für Kommunikation GmbH
Esther Packullat
Holzhausenstrasse 73
60322 Frankfurt am Main
Tel: + 49 69 955264-29
Email: e.packullat@impact.ag