Fresh summer fragrances
With top model Karolina Kurkova and actor Bruce Willis
A stunning summer look calls for the perfect fragrance which highlights the personality. In time for the sunny season, LR Health & Beauty has created fresh, inspiring summer fragrances with actor Bruce Willis and supermodel Karolina Kurkova. The aroma of lemon, grapefruit and basil fills the air and the sun is shining. This is the right time for fruity and refreshing fragrances. “While "Karolina" by Karolina Kurkova" is reminiscent of a day on the beach, our men's fragrance "Bruce Willis Personal Edition" stands for the perfect summer mood with a feeling of freedom," explains Jessica Deventer, Vice President Marketing and Communication at LR Health & Beauty. Top model Karolina Kurkova and actor Bruce Willis have been part of the LR family for some time now. Both have successfully launched products in cooperation with LR.
"Karolina" by Karolina Kurkova – Limited Summer Edition
"Karolina" embodies the power of the sun. The Eau de Parfum smells like a fresh summer breeze on a day at the beach, full of vigour and inspiring, just like Karolina Kurkova. In the top note, the perfume forms a symbiosis of berry, tangerine and lemon. Ginger, nutmeg and rose melt together in the middle note, while essences of tonka bean and cedar wood round out the summer creation with a whiff of musk.
"Bruce Willis Personal Edition" – Limited Summer Edition
The Eau de Parfum "Bruce Willis Personal Edition" stands for absolute summer feeling with a sense of endless freedom. The men's fragrance is fresh, dynamic and vibrant. Bergamot, lavender and sage unfold in the top note. A mix of nutmeg, pine and the sweet grass vetiver follow in the middle note. The interplay of patchouli and sandalwood imparts a distinctively masculine elegance on "Bruce Willis Personal Edition" which reflects the actor's private side.
LR Health & Beauty
Under the motto “More quality for your life“, the LR Group with headquarters in Ahlen/Westphalia produces and markets various health and beauty products in around 28 countries. The range includes care and decorative cosmetics, dietary supplements and perfumes. The processing of Aloe vera has been one of the core competencies of LR Health & Beauty for more than 15 years. Only the valuable inside of the leaf is used for the products. With a volume of 12,000 tonnes of Aloe vera leafs per year, LR is among the world’s largest manufacturers of Aloe vera products. In Ahlen, the company has established the most modern Aloe vera production site for Aloe Vera Drinking Gels in Europe. In the fragrance segment, the company, which was founded in 1985, has established exclusive cooperations with celebrities such as Guido Maria Kretschmer, Karolina Kurkova and Bruce Willis. With 1,200 employees as well as thousands of registered sales partners and customers, LR is one of Europe’s leading direct sales enterprises. LR's strong market position is based above all on a high-quality product range and an attractive bonus and training plan which is unsurpassed in the industry. LR also established the LR Global Kids Fund e. V. which provides efficient and unbureaucratic support for deprived children and their families in many different countries around the world in cooperation with local institutions.
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impact Agentur für Kommunikation GmbH
Angela Klemann
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60322 Frankfurt am Main
Phone: + 49 69 955264-29
Email: a.klemann@impact.ag