Cornerstone ceremony for LR’s Aloe Vera production site in Ahlen

LR-Health- -Beauty Grundsteinlegung


Ahlen, April 2017 – Preparations for the construction of the new aloe vera production site of LR Health & Beauty are in full swing. On 7 April 2017 the cornerstone ceremony took place on the premises at Porschestrasse with all involved including representatives of the City of Ahlen. “I am very pleased that the construction works start now. The new production site is part of our sustainable growth strategy. In this way, we are reinforcing our claim “Made in Germany” with the highest quality standard and take account of the increasing demand of our aloe vera products”, said Dr. Thomas Stoffmehl, CEO LR Health & Beauty.

In the past months clearing works were executed, and about 7,000 cubic metres of earth were excavated which corresponds to around 600 truckloads. Furthermore, drainage pipes were laid and the basis for construction works was created. The new production building will be docked to the existing LR Logistics Centre. It is expected that by the end of 2017 LR Aloe Vera Drinking Gels can be produced under one roof. Visitors can follow the production live. To this end, a 40 m corridor will be built, which runs parallel to the production building. Thanks to the glazing, it offers exciting insights into the entire production process – from blending to bottling through to packaging. In order to closely link production and logistics, an office building will be constructed on the premises for the LR employees.

The manufacture of aloe vera products is one of the core competencies of LR Health & Beauty. With an annual harvest of 12,000 tonnes Aloe Vera leafes, the company is among the world’s largest manufacturers of aloe vera products today. The professional processing of the resource aloe vera is a decisive factor for the high quality of the finished products. Therefore, LR places top priority on a controlled manufacturing process. These include careful processing of the sensitive natural ingredients and stringent quality controls by SGS INSTITUT FRESENIUS.

LR Health & Beauty

Under the motto "More quality for your life“, the LR Group with headquarters in Ahlen/Westphalia produces and markets more than 600 health and beauty products in 28 countries. This includes body care and cosmetic products, perfumes and dietary supplements. In the fragrance segment, the company, which was founded in 1985, cooperates with celebrities such as Bruce Willis, Karolina Kurkova and Guido Maria Kretschmer. With more than 1,200 employees and thousands of registered sales partners and customers, LR is one of Europe’s leading direct sales enterprises. In Germany, LR products can be ordered 24/7 from the company's customer online shop. LR's strong market position is based above all on a high-quality product range and an attractive bonus and training plan which is unsurpassed in the industry. In 2009, LR established the LR Global Kids Fund which provides efficient and unbureaucratic support for deprived children and their families in many different countries around the world in cooperation with local institutions.

Your contact:

LR Health & Beauty
Almut Kellermeyer
Head of PR / Public Affairs
Kruppstraße 55
59227 Ahlen
Tel.: 02382 7060-106

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Mieke Meimbresse
Holzhausenstraße 73
60322 Frankfurt am Main
Tel: 069 955264-33

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