LR Health & Beauty is a leading European social commerce company. Our mission is to give people a better quality of life and help them lead a self-determined life. Our high-quality product solutions and appealing business model offer individuals the opportunity to earn a competitive income as independent sales partners, whether full-time or part-time, while building their own business.
Our business model is called ‘social commerce’. This means our sales partners establish a trusting relationship with customers during the product sales process. They focus on the customer's individual needs during the sales process, placing them at the heart of the process. This trust-based approach defines social commerce.
By the way: At LR, we use a TÜV-certified compliance management system. The TÜV certificate proves that our company complies with legal regulations and internal guidelines. This means we fulfil the legal requirements and a high standard of integrity and ethical conduct.
Our product solutions are sold to the end customer by our independent sales partners. The special feature of our business model is that no other intermediary is involved in the sales process. Product sales therefore take place exclusively between the sales partner and the customer.
Our sales partners advise their customers in face-to-face meetings. Social media platforms are also increasingly being used for this purpose. The advantage of this sales practice is that the sales partners can respond even more individually to a customer's needs.
Individual product recommendations from sales partners with comprehensive product knowledge
through direct contact with sales partners
for a better quality of life, only available through direct selling
Our sales partners decide for themselves when, where and with whom they work. This makes it easier to combine family and career, for example.
Our sales partners determine how much time they dedicate to their LR business. With no set guidelines, they operate as their own bosses.
The investment volume as a sales partner is low and quickly amortized compared to traditional self-employment .There are no contract periods or purchase obligations.
We take care of production, storage, shipping and order and invoice processing. Our sales partners also have their own online shop, allowing them to concentrate fully on product sales and customer advice.
We support our sales partners in their personal and professional development through training courses, seminars and webinars.
Our sales partners build up a financial foundation by selling products. With our “Fast Track” and “Business Track” earnings models, we support them with a regular, performance-based income.
Our business model, centered around direct product sales from the sales partner to the customer, has consistently evolved with social and technological advancements. Over the past 40 years, LR Health & Beauty has taken advantage of the opportunities offered by globalization and digitalization: In 32 countries, our sales partners primarily use social media and digital formats, while face-to-face meetings remain a popular method. The combination of traditional approaches and digital technology represents our future. One thing that remains constant is our commitment to providing customers with needs-oriented advice. But how did this business model, rooted in the early days, come to be?
In the early days, itinerant traders travelled from village to village offering products. This was often the only way to obtain everyday goods.
During industrialization in the 18th and 19th centuries, the supply of consumer goods increased. During this time, direct sales took on a new form: catalog sales became popular. From then on, customers could order goods directly to their homes via catalog.
In the 20th century, our business model took on the form we know today. Many companies rely on selling products at home.
With the onset of technological progress and globalization, the business model is becoming increasingly digital. Social networks, email marketing and e-commerce platforms now offer sales partners new ways to contact their customers.
Today, direct selling is constantly changing. The combination of traditional methods and digital technologies helps to create a positive experience for sales partners and customers.