We are one of Europe’s leading direct sales enterprises. Our high-quality “Made in Germany” health and beauty products as well as our unique business opportunities spark enthusiasm among millions of customers and thousands of sales partners worldwide.
MORE QUALITY FOR YOUR LIFE
About us
For MORE THAN 35 YEARS LR believes that there is MORE! Along with health and beauty what this means for us is: more freedom, more community, more family, more possibilities... Our innovative, highly effective health and beauty products “Made in Germany” strengthen our customers’ health and enhance their well-being. They are produced according to the latest scientific findings and from the best natural ingredients.
Aloe Vera expert
Aloe Vera is a true all-rounder due to its numerous active ingredients. The leaf filet on the inside of the Aloe Vera plant contains more than 200 vital substances. In addition, it increases the bioavailability of nutrients so that vitamins can be better absorbed by the body. For more than 18 years we are Aloe Vera experts and one of the largest manufacturers of Aloe Vera products in the world. We purchase our raw materials directly from our trusted partners in Mexico and regularly test their quality at our production site in Ahlen.
LR worldwide
The LR Group, headquartered in Ahlen/Westphalia, is one of the leading European providers of high-quality health and beauty products in direct sales. The Group is represented in 32 countries and employs around 1,200 people. LR was founded in 1985 and has firmly established itself in the market with around 300,000 active sales partners and customers.
LR Global Kids Fund
A big heart for the little ones. Worldwide, there are about 90 million children living on the margins of society who have no opportunity for social participation. In order to give them the hope of a promising future, we have founded the LR Global Kids Fund in 2009. We keep our promise “More Quality for your Life” and give children from numerous countries a better future with our support.
LR Business Model
You deserve success. Immediate, lasting, without compromises and with a strong partner by your side. As one of the most successful direct sales enterprises in Europe, we are offering people the chance to significantly improve their lives on a daily basis.